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133: Technology Adoption Lifecycle for Social Media Change Agents

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Synopsis

Do you ever feel like you are running up against brick wall, obstacle after obstacle when it comes to trying to get people on board with your social media, digital marketing or social business plan? Do you feel as if nobody around you "gets it?" Or that the people around you might be just stupid or clueless? Smart, social savvy marketers who at the heart are innovators and change makers often feel a deep sense of frustration when trying to get their management, board members, direct team, partners and clients on board with where they want to take them in adoption of new media, technology and improved processes. These marketers know that there is benefit in tapping into the power of this new ecosystem of the constantly connected customer and 24/7 online environment has to offer. However, getting buy-in across their organization and even with outside clients and partners is  more than challenging. There is a solution. Change agents don't just dictate change. They must embrace the reasons people want or don't wa