Digital Politics With Karen Jagoda

Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape.  We talk about: Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets Using an omnichannel connected approach to address the changing media consumption habits of voters Opportunities for political campaigns to think about which media format is best suited for each message Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options @WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic WeAreMiQ.com On LinkedIn