Digital Politics With Karen Jagoda

Michael D. Cohen Ph.D. is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm    He is also the author of the book Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections.  Based on his own experience as a Republican party and campaign advisor, pollster, teacher, and researcher, this book connects many of the campaign and advocacy activities that are changing as a result of the move to a digital campaign environment. We talk about: The broad audience for a book about political campaigns Transitioning from a traditional campaign to a digital approach for political and advocacy activities Value of data-driven targeting to efficiently find voters Building coalitions and tools that are driving GOTV Electronic campaigning and fundraising in the age of COVID-19 How the Congress in your Pocket app is being deployed to enable voters to reach out directly to their members of Congress about Ukraine @MichaelCohen @MPCampaigns @CiyP #P