Digital Politics With Karen Jagoda

Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time. We talk about: The capabilities of the Peerly TruHD Video texting How text is changing political campaigns Disrupting the media distribution model for reaching voters Driving down costs of getting messages directly to a voter with conversion tracking Expectations of voters and advantages of sending and replying to campaign messages using text @PeerlyInc #P2PTexting #PeertoPeerTexting #PolitcalTech #PoliticalMessaging #PoliticalTools #VoterEngagment Peerly.com