Agency Journey

Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You’re Losing Business to Competitors The Role of Performance-Based Guarantees Using Focus Group Data to Achieve Better Client Outcomes Data-Driven Creative Design Branding KPIs Prospect Theory: Subjectivity = Risk, Data = Certainty The Benefits of Outcome-Based Pricing Pattern-Recognition as a Growth Skill Playing to The Strengths of Each Co-Founder Overcoming Chaos During Agency Scaling Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more producti