Podcast Talent Coach

When you are creating your podcast brand, be intentional. Decide what you want your podcast brand to represent. Then, take the actions to create that brand. Your brand is how your podcast and company are perceived by people who experience it. It is much more than your logo. Your brand evokes emotion for your listeners and customers. A strong, unique brand image is an essential part of building a good relationship with customers. If your listeners and customers feel that you both share the same values, they'll be attracted to your brand. They will likely feel comfortable choosing you over the competition. This is what your podcast can help create. Your content builds this rapport with your listener and reinforces your brand. In reverse, your brand creates a filter for your content. When your content fits the brand, you reinforce the relationship. YOUR BRAND A brand isn't something that happens overnight. It is something you nurture. Your brand will serve as a filter for everything you do. The consistent action