Sales Reinvented

People buy emotionally and back it up with logic. Facts and figures are quickly forgotten. But a story makes you memorable. John Livesay jokes that you have to tug at people’s heartstrings to open the purse strings. To do that, you have to tell a compelling story. In this episode of Sales Reinvented, John shares more about the 4 elements of a compelling story: The exposition, problem, solution, and resolution.  Outline of This Episode [0:55] Heartstrings open the purse strings [1:30] The 4 elements of a compelling story [4:34] Characteristics of a great storyteller  [5:21] Resources to improve storytelling [5:57] Top 3 storytelling dos and don’ts [7:19] The exposition, problem, solution, and resolution [10:15] How to tell a concise and compelling story The 4 elements of a compelling story John notes that a compelling story that sells must consist of four elements:  The exposition: You paint a detailed picture of who, what, when, where, and why The problem: Prospects need to feel like you have an understand