Knowledge@wharton
The Omnichannel Dilemma: How Retailers Can Get It Right
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:51
- More information
Informações:
Synopsis
New research from Wharton’s Santiago Gallino and Robert Rooderkerk of Erasmus University offers companies practical advice on how to develop new products that are ready to compete in an omnichannel world. See acast.com/privacy for privacy and opt-out information.
