Podcast Talent Coach

What do you want your listener to do when the episode is over? That is your call to action. Your goal may be to sell your product or service, get listeners to sign up for your webinar or simply grow your audience. Maybe you want your listener to support your cause, or visit your guests website. Before you begin to record your episode, you need to decide the outcome. What will your listener do when the episode is over? Begin with the end in mind. SELLING Some podcasters will tell me they are selling anything. They don't believe they are selling, because they aren't directing people to a sales opportunity like a sales page or coaching session. If you are trying to get your listener to take action, you are selling. When I was little, my brother and I would go to the grocery store with my mom. As gradeschoolers, you can imagine how bored we would get walking up and down the aisles. It didn't take long before Keith and I would tell mom we were going to find the toys while she shopped for flour and cans of corn. Gr