Digital Politics With Karen Jagoda

John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are out and about. We discuss: Advantages to advertising to people within a specific geography Hyper-targeting specific audiences and the benefits of OOH for State and local campaigns Restrictions to placement and messages using OOH Social sharing potential of OOH political ads Testing OOH messages, formats, and placement The world of OOH ad inventory @AdQuick #OOH #OutofHome #GOTV #NameRecognition #Persuasion #Fundraising #PoliticalAdvertising #Billboards AdQuick.com