Sales Reinvented

“Story is a fact, wrapped in context, delivered with emotion.” – Indranil Chakroborty What triggers the decision for someone to buy something? Emotions. Then we use the rational brain to justify decisions we’ve already made. When you’re selling features and benefits, you talk to the rational part of the brain. But storytelling is a beautiful way of connecting with the emotional part of the brain. When you can do that, you’ve engaged their sense of emotion (what drives the purchase) and sense of logic (which justifies the purchase). Objections are simply anti-stories that you must learn to combat. In this episode of Sales Reinvented, Indranil Chakroborty shares how to combat anti-stories with story.  Outline of This Episode [0:57] Why storytelling is an important skill to possess in sales [1:56] Can you learn to become a gifted storyteller?  [4:30] The 4 critical pieces of a story that sells [6:58] What makes a salesperson great at storytelling?  [8:28] Resources to improve your storytelling abilities  [10:11