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Caroline Shaw has led communications for the two largest privately held wine organizations in the U.S. In this first episode of the Cool Jobs edition of the Dare to be Deliberate podcast, Caroline shares why the wine industry is a cool place to work as a communicator, and what she looks for when hiring. For those looking to make a move into the wine industry, Caroline highlights that doing PR in this field is not just about going to wine tasting events and enjoying great wine. It's about the business, and the business of wine is competitive. Communicators must be exceptional storytellers and maintain the quality reputation of the brand. Listen in for the cool jobs conversation between Angee Linsey and Caroline Shaw about working as a communicator in the wine industry. Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! Visit https://linseycareers.com/podcast/ for show notes and other available downloads. © 2022 A