Sales Reinvented

Human beings persuade others—and ourselves—with stories. Successful salespeople communicate using stories and it differentiates them from the rest. It’s important in any interaction. So Bob Apollo implores salespeople to “resist the itch to pitch” and instead, tell a story.  Outline of This Episode [0:50] Why storytelling is an important skill to possess [1:37] Can you become a gifted storyteller? [2:41] The ingredients of a great story that sells [4:00] Characteristics and attributes of a great storyteller [5:45] How to improve your storytelling capabilities [9:24] Top storytelling dos and don’ts [13:27] Resist the itch to pitch The ingredients of a great story that sells Bob is convinced anyone can improve their storytelling skills. If you’ve ever participated in debate or theater, it can develop your confidence. It can make a powerful group exercise with other salespeople. To become a better storyteller, all you need is a simple structure and consistent practice.  Bob points out that the essence of a gre