Sales Reinvented

Storytelling helps the listener connect emotionally to the message you’re trying to convey. It’s also helpful for the listener (prospect, customer, etc.) to remember concepts, pain points, and more. You can use stories to demonstrate that other people are facing the same challenges and how you helped them with your product or service. Most salespeople avoid personal stories in the sales context, but not Kristie Jones. Find out why in this episode of Sales Reinvented! Outline of This Episode [0:55] Why storytelling is important  [1:59] Can you become a better storyteller? [3:33] What makes a great story that sells?  [5:06] Attributes and characteristics you need [6:56] Resources to improve your storytelling [8:55] Top 3 storytelling dos and don’ts [10:48] How do you make a story concise? [12:13] Why personal stories have a place in sales [16:15] Learn more about Kristie’s book  Anyone can become a better storyteller Kristie points out that storytelling comes easier to some people than others. In fact, she ne