Sales Reinvented

Justin Zappulla believes storytelling enables salespeople to deliver a deeper, more emotional connection with their customers. It’s a fundamental human experience that everyone can relate to. It drives a deeper connection. When you’re communicating, you want that conversation to be as effective as possible. Storytelling is a critical skill to master in this process.  Outline of This Episode [0:49] Storytelling drives connections [1:39] Can you learn to become a better storyteller? [2:50] What makes a great story that sells?  [3:45] Attributes and characteristics of a great storyteller [4:23] Resources to improve storytelling abilities  [5:12] Top 3 storytelling dos and don’ts [7:40] A story that demonstrates the power of story Can you learn to become a better storyteller? Some people are naturally gifted storytellers. For some, it’s how they prefer to communicate or they’ve simply told stories their whole lives. But if you aren’t one of those people, storytelling is a skill that can be learned.  You just ne