Fails and Fixins
The North Face
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:11
- More information
Informações:
Synopsis
When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results. Produced by Digital Buzz Hosted by Dave Plough