Digital Politics With Karen Jagoda

Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money. We talk about: The staying power of incumbents and the limited number of competitive races Variety of modeling techniques and the issues that are probed in voter polls and surveys The explosion of data that is available about voters Driving interest in voting Surprises seen in close races in the 2022 Midterms Predicting the behavior of swing voters and ballot splitters @SMAComm #PoliticalAds #VoterModeling #Voters #Fundraising #PersuadingVoters #GOTV #YoungVoters SMAComm.com