Digital Politics With Karen Jagoda

Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms  and what really happened in the roll-out and targeting of political digital ad campaigns.  We talk about: Hesitancy of campaigns to buy digital ads early in the campaign cycle How campaigns factored in early voting audiences when determining digital ad spends The continuing reliance on traditional television ad campaigns  Pros and cons of nationalization of campaigns to drive fundraising Early interest from down-ballot races in 2023 and national campaigns in 2024 @Semcasting #PoliticalAds #DigitalAds #Voters #Fundraising Semcasting.com