Synopsis
Alpha Woman is neither a manual nor a leadership guide. It is a portrait of contemporary Brazilian women and A homage to their authenticity, creativity and resilience to lead their private and professional lives. Written by Cristiana Xavier de Brito, the book highlights Brazilian feminine leadership and its characteristics, it gives voice to women from different sectors, opens dialogues about dilemmas facing Brazilian women in the 21st century. And it serves as a source of inspiration for her generation's contemporaries and the future leaders of this country. The book offers profiles of ten Alpha Women who stand out thanks to their leadership. Cristiana intends to reinforce leadership not as in being a boss, but as an attitude and behavior in her own life.
CRISTIANA XAVIER DE BRITO has worked for national and multi-national companies for more than 25 years, with focus in management, public relations, communication, marketing and sustainability, in addition to taking part in NGO councils. She graduated in Social Communication from the Fundação Arnaldo Álvares Penteado, did a course specializing in Administration at the Fundação Getúlio Vargas and at the Universidad Iberoamericana, and a course on Creating Shared Value at the Harvard Business School. Cristiana has wide international experience. She's from São Paulo, although her family is from Rio de Janeiro, she lives in São Paulo, has a son and is married. She's dedicated to the development of feminine leadership and her desire for a fairer and more diverse society was the main motivation for writing this book.
