Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.IN THIS EPISODE, YOU'LL LEARN: The customer acquisition amplification frameworkHow to fix your messaging with the Creative Lab Analyze your ads for performance and resultsThe role of emotion in advertisingWhat is conversion architecture?Why value-first marketing is so effective How to align your ads with your marketing funnelLinks and Resource

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Using TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignWhy Meta sites are exceptional for running BF and CM retargeting campaignsThe future of holiday marketingAre Black Friday

What is a "pixel-less" ad campaign?On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. IN THIS EPISODE, YOU'LL LEARN: The "pixel-less" ad campaign This week's nugget: How to use Facebook's built-in reporting toolThe loss of data as a result of the iOS 14 update A content-first approach to marketingWhy you need to stop taking people out of FacebookThe best way to learn about ads:

What type of content performs well on TikTok?On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day. Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsHow to blow up on TikTokImpact of combining paid and organic contentTaking advantage of TikTok's instant pageUnique content ideas that work every timeThe benefits of creating really good content on TikTokWhat to do when campaigns a

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsThis week's nugget: How to use TikTok hashtags to grow your reachHow to promote your music on TikTokWhy consistency is the key to TikTok successUnderstanding TikTok ad targeting dos and don'tsHow to use TikTok's Instant PageLinks and Resources:Themoxigroup.comDana's email - Dan

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. IN THIS EPISODE, YOU'LL LEARN: How the Duck Dynasty was bornThe role of authenticity in personal brandingWillie's biggest successes and failures Why you need to embrace the possibility of failureWays to invite opportunities into your lifeHow to differentiate yourself in a competitive marketSi

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.IN THIS EPISODE, YOU'LL LEARN: What it's like running multiple businessesThis week's nugget: Get into every interaction with a helping mindsetWhy you need to have the right people in the right rolesHow to lead with humility and still communicate clear expectationsThe downside of being a celebrityThe future of streaming and the rise of on-demand videoHow to choose the right opportunities for your brandLinks and Resources:Duckcomma

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.IN THIS EPISODE, YOU'LL LEARN: What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and a

What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.IN THIS EPISODE, YOU'LL LEARN: The future of Meta advertisingThis week's nugget: Drive traffic to your website and get people's emails using retention.io 

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agenciesLINKS AND RESOURCES MENTIONED IN THIS EPI

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.IN THIS EPISODE, YOU'LL LEARN:How to run ads on a limited budgetThis week's nugget: The stair step framework for running adsBiggest mistakes people make with their advertising budgetsGoogle Ads budget & bidding settings for small busin

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.IN THIS EPISODE, YOU'

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. IN THIS EPISODE, YOU'LL LEARN:How "digital herpes" can make you omnipresent in 2022This week's nugget: How to expand into other lucrative marketsContent remarketing and tips for successDifference between a thought leader and a vendorThe

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.IN THIS EPISODE, YOU'LL LEARN:Is Apple getting into the advertising gameWhy Apple's entry into the ad space is good news for advertisersThe attribution problem in online advertisingHow Apple can leverage the recent iOS update to make an impression in the ad spaceComparing ad effectiveness on Google, Facebook, a

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done. Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000. IN THIS EPISODE, YOU'LL LEARN:Where to start after losing everythingThe Jeff Bezos mindset: Every day we start overRebuilding starts with focusing on your strongest skillsBuilding your network from scratchWhy you need t

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.IN THIS EPISODE, YOU'LL LEARN:How long before you start seeing returns from your campaigns Doubling down on ads that workHow funnel analytics can increase conversionsTest and learn your way to smarter ad campaignsThe power of improving just one metric on your campaign Disqualifying and retargeting leadsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11K

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results. Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.IN THIS EPISODE, YOU'LL LEARN:The best way to test campaigns: ABO Vs. CBOTikTok advertising updatesHow TikTok ads perform on Facebook and InstagramDealing with clients when your campaigns are barely moving the needleWays to correct a failing

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. IN THIS EPISODE, YOU'LL LEARN:What happens to Google Ads during a recession?Should businesses stop advertising during a recession? The type of businesses that have a better chance of surviving a recessionReasons why businesses throw money at Google during a reces

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.IN THIS EPISODE, YOU'LL LEARN:Template on how to audit your Google Ads campaigns Conversion tracking and why campaigns failPhone call leads and why Kasim is not a fanThe correlation between clicks and conversionsAd extensions and proper bidding methodsHow to not limit the scale of your campaignsOver-segmentation is hurting your cam