Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.  IN THIS EPISODE YOU’LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics&nb

In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.IN THIS EPISODE, YOU'LL LEARN: Predictions For Business Growth In 2023The Customer Acquisition Show: Rave Reviews And Free ResourcesExploring Ai: Beyond The TerminatorMarketers Need To Branch Out Beyond Facebook And GoogleContent Creation Wi

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.IN THIS EPISODE, YOU'LL LEARN: The CaAMP framework and why it's so effectiveAlways give your customers reasons and opportunities to buyThe psychology of buying has remained consistent since the 1960s Understanding the core aspects of the traffic harmonizerConversation architecture a

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.IN THIS EPISODE, YOU'LL LEARN: The 5 levels of customer awarenessThis week's nugget: The love sandwich and the power of testimonial videosThe fundamentals of the CaAMP frameworkHow the CaAMP framework was bornWhy organic and paid search should always work togetherHow many times should you 'touch' a prospect?The continual evolution of the CaAMP frameworkBuilding your marketing campaigns around the lev

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:Give your ad campaigns enough time and moneyWays to test your offer before running paid adsWhy paid ads are a luxury of scaleConsumers want to see ads next to valuable contentThe most common mistake people make

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. IN THIS EPISODE, YOU'LL LEARN:How to get video ad views at $1 per view This week's nugget: In-app audiences are worth their weight in goldThe foundation of Dennis Yu's content factory frameworkWhy you should never ask for the sale on the first touchGrow your Smart Bidding campaigns with broad matchNever try to compete with the Google algorithmWhat are maximized co

AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. IN THIS EPISODE, YOU'LL LEARN:Why marketers must learn about AI-generated artHow to use AI tools to create marketing creativesUsing AI to explore new creative territoryDrawbacks of AI-generated artUsing AI to feed the creative-hungry Performance MaxAI-generated art is the future of creative developmentHow effective is AI-generated artLinks and Resources

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."IN THIS EPISODE, YOU'LL LEARN:Why creatives are now more important than everThis week's nugget: Marketers must learn about AI-generated artAI-generated art is the future of creative developmentWhy brands must focus on providing value for their clientsHow AI-generated art will transform marketing fo

How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  IN THIS EPISODE, YOU'LL LEARN:Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are eff

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different

What exactly is empathy-driven branding - and why is it so effective?On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?Ways to create scroll-stopping visual content for social mediaBenefits of posting regularly on social media How to drive instant engagement on your social media postsBuilding a

Did you know you can use the Enneagram Personality Test to enhance your marketing?On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?This week's nugget: Using instant engagement to amplify content visibilityWhy less is more on social mediaHow to build a personal brand

What type of LinkedIn message gets you a $550,000 purchase order?On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart. Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching hosts is just 20% of the job. The other 80% is how you show up and take advantage of those opportunities.Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.IN THIS EPISODE, YOU'LL LEARN:How to use podcast guesting to scale your businessThe 5-step formula for successful podcast guestingDustin's LinkedIn message that led to a $550,000 purchase orderDos and don'ts of hiring a VAThe pitch that gets an 80%

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show. Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.IN THIS EPISODE, YOU'LL LEARN:How to use podcast guesting to scale your businessThis week's nugget: U

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.IN THIS EPISODE, YOU'LL LEARN:Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic LINKS AND RESOURCES MENTIONED

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.IN THIS EPISODE, YOU'LL LEARN:Why community is the most powerful thing in businessThis week's nugget: The PS pitchGio's counterintuitive approach to marketingThe one thing you must do to constantly over-deliver in yo

Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Benefits of Ad campaign diversifications Why BFCM is a land grab for new customersHow to successfully leverage "Last Chance" AdsWhy you should never turn off a high-performing adDos and Don'ts of running BFCM ads on Google vs. MetaBudget recommendations for BFCM adsWhat to do whe

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.IN THIS EPISODE, YOU'LL LEARN: The customer acquisition amplification frameworkHow to fix your messaging with the Creative Lab Analyze your ads for performance and resultsThe role of emotion in advertisingWhat is conversion architecture?Why value-first marketing is so effective How to align your ads with your marketing funnelLinks and Resource

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the