Online Marketing Made Easy With Amy Porterfield

Synopsis

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Episodes

  • BONUS: Should I Sell Right Now? (COVID-19 Series)

    BONUS: Should I Sell Right Now? (COVID-19 Series)

    08/04/2020 Duration: 39min

    I’ve been hearing a lot of questions from online entrepreneurs lately due to our current crisis. Questions like... Should I sell? Should I deeply discount my products and offers? Or, should I give my stuff away for free? And I get it! We’re in a time of uncertainty… especially for entrepreneurs. However, I full-heartedly believe it when I say, “yes,” you should absolutely be selling. And “no,” you should not discount or give your products away for free. The world and the economy need you and your business more than ever. That’s why in this episode, I’m not only going to tell you why you should be selling right now but also 5 powerful ways to find the courage to do so. I’ll even go as far as to say that you have a civic duty to sell and to show up online during this pandemic, as long as you show up with something of value that can serve others (which my guess is that you do!). Here’s a peek at the 5 ways you can find the courage to sell right now: Create something of value for free! Yes, I know I just said

  • #309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)

    #309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)

    03/04/2020 Duration: 33min

    I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast. As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well. I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty. I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do. In this episode, I’ll use these stories to debunk three beliefs that have been floating around… Nobody is buying anything right now. It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis. If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time. These couldn’t be farther from the truth, and you’ll see that in the stories

  • #309: Becoming A Vision-Driven Leader with Michael Hyatt

    #309: Becoming A Vision-Driven Leader with Michael Hyatt

    02/04/2020 Duration: 46min

    Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like? Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision. My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know. His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right? Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today. In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more. Here’s a look at what we talk about... [05:27] Want to know the difference between businesses that survive an

  • #308c: The Stimulus Package: How to Take Advantage of $350B Earmarked for Small Businesses (COVID-19 Series) with Casey Graham

    #308c: The Stimulus Package: How to Take Advantage of $350B Earmarked for Small Businesses (COVID-19 Series) with Casey Graham

    31/03/2020 Duration: 44min

    Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions. From one small business owner to another, I understand what it’s like to feel lost in the confusion. Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it. My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these. Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner. Here’s a little sneak peek of what we talked about in this episode: Why online business and online learning is emerging as a giant leader right now, and why understanding the Sti

  • #308B: Grow Your Email List With Quizzes with Ryan Levesque

    #308B: Grow Your Email List With Quizzes with Ryan Levesque

    30/03/2020 Duration: 58min

    Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! Raise your hand if you love a good online quiz. I sure do! From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm. But… what do quizzes do for you as an entrepreneur? A whole lot! Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers. My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we g

  • #308a: Everything You Need to Know About Working From Home (But Were Too Afraid To Ask!) with Rachel Hollis

    #308a: Everything You Need to Know About Working From Home (But Were Too Afraid To Ask!) with Rachel Hollis

    28/03/2020 Duration: 53min

    Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur. My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well. I hope with all my heart that you find this episode helpful, insightful, and inspiring. Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus? Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace. Here’s a preview of what we talked about... How to set expectations and what tools are best for staying on track. The importance of sticki

  • #308: Courage: Your Gateway Drug To Confidence with Jennifer Allwood

    #308: Courage: Your Gateway Drug To Confidence with Jennifer Allwood

    26/03/2020 Duration: 43min

    Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! What if I told you that confidence shouldn’t be your goal? Crazy, right? I thought confidence was always the goal! According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage! I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur. We also chat about why courage should be your goal over confidence. How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur. We even go talk about the real way to

  • #307B: The Lies Holding You Back

    #307B: The Lies Holding You Back

    24/03/2020 Duration: 56min

    You’re talented. You deserve the best. You can build a wildly successful business. You’re organized, intelligent, and capable of creating the life of your dreams -- the life you deserve. How do you feel when I say those things? Do you feel inspired and fired up? Or, are you shaking your head thinking, “Amy, you’re so full of it!” My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur. My guest today, Dave Hollis, knows what it’s like to believe those lies, as well. Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis. He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal. Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest. We also talk

  • #307A: 5 Ways to Navigate Your Business Through Crisis (The Coronavirus Episode)

    #307A: 5 Ways to Navigate Your Business Through Crisis (The Coronavirus Episode)

    21/03/2020 Duration: 59min

    Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! With Coronavirus, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain. This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly. So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away. And listen, I know you’re probably feeli

  • #307: 4 Best Entrepreneurial Tools For Starting A Business (Part 2)

    #307: 4 Best Entrepreneurial Tools For Starting A Business (Part 2)

    19/03/2020 Duration: 35min

    Welcome back to Part 2 of this episode, where you’re going to learn about my favorite tools for communication, customer service, and a couple of bonus tools that I adore. If you missed Part 1, where I went over my top tools for email marketing, list building, social media, and project management, be sure to head back and check out that episode right after this one. The tools I mention in today’s episode have helped me not only scale my business but also give me back the time and energy to build the business of my dreams… a business that was considered a small business not that long ago. Since I mentioned a lot of tools between Part 1 and Part 2 of this episode, I’m going to recommend that you focus on the parts of your business that you’re looking to invest in right now. Only focus on one or two tools and add on little by little as you grow. To make this really easy for you, I’ve put together a free PDF with all the tools that I’ve mentioned in Part 1 and Part 2 of this episode. Be sure to snag that freebie r

  • #306: 4 Best Entrepreneurial Tools For Starting A Business (Part 1)

    #306: 4 Best Entrepreneurial Tools For Starting A Business (Part 1)

    12/03/2020 Duration: 28min

    “Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.” I love this quote from Steve Jobs. Why? Because I know that tools allow me to scale my business and create growth and impact. But here’s the thing… not all tools are made the same. When I was starting out, I had no idea which tools would be worth my financial and time investment and which ones would not. Let’s just say, I’ve learned a lot about what tools will be valuable in creating a successful business throughout the years. And now, I’m offering you my insight into what tools you should consider using to help your business grow, scale, and succeed! I decided to break this episode into two parts because there was so much value in it. So, in this episode -- Part 1 -- you’ll learn about my favorite tools for… email marketing and list building social media project management In Part 2 of this episode, you’ll learn about the t

  • #305b: One of the Best Ways To Boost Sales

    #305b: One of the Best Ways To Boost Sales

    09/03/2020 Duration: 44min

    You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about. Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast. His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way. Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses. There are a lot of misconceptions around deadlines within a business… Will they help you sell more? Will they hinder your audience from buying? These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program. Listen to this episode with an open mind because you’re going to be blown away by s

  • #305: Why Overnight Success Is A Myth

    #305: Why Overnight Success Is A Myth

    05/03/2020 Duration: 44min

    Riddle me this… What do Steven Spielberg, JK Rowling, Lady Gaga, Marie Forleo, Oprah, and Rachel Hollis all have in common? If you guessed “success that took time, grit, and persistence,” then you’d be spot on! (I’m sure that’s what you said ;) So why do we, as entrepreneurs, look at Instagram and think that we’re the only ones who haven’t figured out the secret to overnight success yet? The truth is that we don’t know the whole story. In fact, it’s rare that we know the truth until some time later. You know… the not-so-sexy story of massive amounts of hustle, hard work, and years of grinding the pavement. Yes, I said years. And because of this, it’s easy to get stuck in the mindset that we want what we see others experiencing with their business or their success -- that explosion with “minimal” hard work and grit. The reality is that there are very few successful entrepreneurs who have experienced overnight success. Behind every successful story… there is commitment, determination, and resilience. So, I’m

  • #304: Marie Forleos Best Business Tips For Success

    #304: Marie Forleo's Best Business Tips For Success

    27/02/2020 Duration: 37min

    Let me take you back in time when I was just starting out. This was before YouTube and definitely before podcasts were a thing. It was a time where if you wanted to become an entrepreneur… you pretty much had to figure it out on your own. (Thank goodness we’re out of those dark ages!) I remember wishing I could have a mentor or some insight into starting a business. You know, what works and what doesn’t. I eventually connected with a woman who would become my mentor. A woman who we all know and love today as Marie Forleo. Marie was named by Oprah as a thought leader for the next generation. She’s the star of the award-winning show MarieTV, with over 52 million views, and host of The Marie Forleo Podcast, with more than eleven million downloads. She gave me so many tips and tools for starting, building, and growing my business. I’m forever grateful! If you’ve been an Online Marketing Made Easy podcast fan for some time now, you know that Marie has been a guest on my show many times. Every time I interview her,

  • #303: The One Episode I Didnt Want to Record

    #303: The One Episode I Didn't Want to Record

    20/02/2020 Duration: 24min

    The title says it all. This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run. Here’s what happened. I got an email from a student who was disappointed in my newest product and made sure I knew that she was not impressed. And you know what, it hurt. It really hurt. But after I took a step back, I realized that there are five things that I need to commit to in order to move my business forward, stand up for what I believe in, and block out those who don’t agree with me. Here’s a snapshot of those five things… Those who have achieved more than me will never judge me for wanting more. Sometimes things are going to get tough -- that’s just the nature of being an entrepreneur. So, I must commit to having thicker skin. I create my own thoughts and no one can hurt me. I’m in charge of what I think and feel… period. I’ll never let an ind

  • #302B: Your VIP Backstage Pass To The Best Entrepreneurial Advice

    #302B: Your VIP Backstage Pass To The Best Entrepreneurial Advice

    17/02/2020 Duration: 18min

    What if I gave you a backstage pass to my annual event, The Entrepreneur Experience? Well, in this episode, that’s exactly what we’re going to do! In October 2019, Rachel Hollis, Stu McLaren, Jasmine Star, and Gina Gomez joined me in San Diego, along with over 600 entrepreneurs from every walk of life, for this amazing event. These all-star speakers brought their a-game and shared some pretty amazing entrepreneurial advice. Advice that was so good, I couldn’t just keep it to myself! In this episode, I’m giving you a little sneak peek of what The Entrepreneur Experience 2019 was all about and the phenomenal business advice that the attendees gained while they were there. First, you’ll hear from Rachel Hollis. She gets real (imagine that) and gives you some tough love. She talks about competition and an excuse that might be holding you back. After that, you’ll hear from Stu McLaren. He talks all about building trust to attract your ideal customer and taking a stand for what you believe in. My girl, Jasmine Star

  • #302: From Lacking Confidence To Multi-Millions with Lisa Bilyeu

    #302: From Lacking Confidence To Multi-Millions with Lisa Bilyeu

    13/02/2020 Duration: 01h02min

    One of the biggest excuses I hear from people wanting to start a business is that they feel they have the confidence they need to take their dreams and ideas and make them successful. My guest in this episode, Lisa Bilyeu, is living proof that it doesn’t matter what skill set or level of experience you have. What does matter is that you’re persistent and committed to creating a life that fulfills you and making your dreams your reality. Lisa is the co-founder of Quest Nutrition, and without any prior entrepreneurial experience, she helped grow the company by 57 thousand percent -- that’s 82.6 million dollars in revenue -- in just three years. Lisa and her husband, Tom Bilyeu, have gone on to sell Quest Nutrition, a protein bar company, and have built a successful media company called, Impact Theory and Women of Impact. What I love about this interview is that Lisa and I dive into it all. We talk about figuring things out as you go (which I think we can all relate to), mindset shifts, challenges, actionable it

  • #301: Start Before Youre Ready With Marie Forleo

    #301: Start Before You're Ready With Marie Forleo

    06/02/2020 Duration: 53min

    Did you know that the number one regret people have during their last days is that they didn’t have the courage to follow their dreams and live a life that aligned with their deepest desires? In her book, The Top Five Regrets Of The Dying, Bronnie Ware says… “This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.” Did you just get chills? I did. So my question for you is this… how are you going to make sure that you don’t experience the same regret? How are you going to conjure up the courage to follow your dreams and live a life that you love? A life on purpose. A life that fulfills you. My guest and dear friend, Marie Forleo has a simple practice to help you minimize regret and step into the confidence of taking action towards your dreams -- towards your h

  • #300: Our Top 8 Business and Online Marketing Strategies to Celebrate Our 300th Episode

    #300: Our Top 8 Business and Online Marketing Strategies to Celebrate Our 300th Episode

    30/01/2020 Duration: 39min

    Cue the confetti! We are celebrating our 300th episode, and I can hardly believe it. What a wild, fun, and amazing ride! Thank you for being part of this journey with me.  It’s because of you that we are here at episode 300.  We wanted to do something extra special for this episode -- something a little different. So, we picked some of our favorite segments from our top episodes and wrapped them up all into one like a little gift. (A gift from me to you!) Speaking of gifts… we have a giveaway  That means that this episode is plump full of some of our very best business and online marketing tidbits handpicked from our impressive (if I may say so myself) 300 episode line-up.  Some of these clips are interviews, some are from solo episodes from yours truly, and all of them are extremely insightful. I cannot wait for you to hear them! From Marie Forleo to Jennifer Allwood to guidance from my personal experience, you’re in for a treat (and going to want to take notes!) Here’s a glimpse of what’s in this power-pack

  • #299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

    #299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

    23/01/2020 Duration: 41min

    What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) I know that you’re either struggling with imposter syndrome or you have in the past. How do I know this? Because I’ve dealt with it, and I feel it starting to creep in from time to time. Oh, and most of my successful entrepreneurial friends have experienced it too.  The good news is that I have powerful tools (that I’ve personally used many times) to help you overcome imposter syndrome so this can be your most successful year yet -- personally and professionally.  Want to know what they are? Well, first of all, let’s talk about what imposter syndrome is.  Dr. Amy Cuddy, who is a social psychologist, New York Times bestselling author, and a Harvard lecturer who focuses on the psychology of leadership and influence, says that imposter syndrome ca

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