Online Marketing Made Easy With Amy Porterfield

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Synopsis

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Episodes

  • #317: 6-Steps To Craft A Money Magnet Offer

    #317: 6-Steps To Craft A Money Magnet Offer

    28/05/2020 Duration: 36min

    You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands? The answer? By crafting an irresistible offer that your audience cannot resist. What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on. After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success. This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy! Here’s the 6-step process for crafting an offer that your audience won’t be able to resist: Define your offer promise. Identify the length of time it takes to see a transformation. Map the path or step-by-step journey it requires to get this transformation. Select your offer format. Price your offer. Cr

  • #316: How To Grow Your Email List Using Social Media

    #316: How To Grow Your Email List Using Social Media

    21/05/2020 Duration: 41min

    After 11 years of building a successful online business, there is one area I see entrepreneurs go wrong time and time again. Want to know what it is? They put all their effort into growing their social media following without properly using it to grow their email list. In my experience, that’s a big no, no. So, why would that be a big mistake? Well, here are a couple of stats I want to share with you. Your return on investment with an email list is 4x higher than any other marketing platform. In fact, the average ROI is 122%. For every one dollar spent on email marketing, you could make between forty-five to fifty-one dollars. You do not, and I repeat, do not own your social media followers. You do, however, own your email list. This means that a social media platform can take your followers away at any point, or dictate who does and does not see your content. Do I have your attention yet? I’m not saying you should ditch social media. Instead, I’m giving you simple, effective strategies for utilizing your s

  • #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

    #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

    14/05/2020 Duration: 51min

    We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me. But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me. In today’s episode, Elise and I talk about: What TikTok is. Why you, as an entrepreneur, should be using and paying attention to TikTok. How to get your first one thousand followers on TikTok, and, how to get them onto your email list. Plus, 5 TikTok video ideas that you can start using right away. Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers. You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform. And

  • #314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima

    #314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima

    11/05/2020 Duration: 56min

    A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there. And, yes, I have a specific company in mind. I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima. I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up. Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold. Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again. She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business. Here's a peek at the episode... [05:15] Jamie shares about her struggles with her skin, which a television anchor, mad

  • #314: Become The Most Decisive Person You Know

    #314: Become The Most Decisive Person You Know

    07/05/2020 Duration: 31min

    Can I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run. How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough decisions to last me a lifetime. I have a question for you, do you consider yourself to be a decisive person? If you answered “no,” that’s totally fine. To be honest, I’ve always been a pretty decisive person (just like my mom!). But being an entrepreneur has helped me to take a step back and to examine my process for making educated decisions with confidence. My hope for you is that whether you’re decisive or not, you take my simple and effective 4-step decision-making process, and you use it to make big, bold decisions that will best serve you, your business, and your audience. Step one in my 4-step process is to commit already! Give yourself to commit to making a decision… even if it’s the wrong one, which sometimes, it will be. My second st

  • #313b: Shift Your Selling Mindset with Lisa Sasevich

    #313b: Shift Your Selling Mindset with Lisa Sasevich

    04/05/2020 Duration: 37min

    Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it? You’re probably thinking, “Well, Amy, uh yeah…obviously!” So why do I hear -- all the time -- that to be an entrepreneur, it's so much harder than just getting paid to share your gifts? My guest today, Lisa Sasevich, is going to set the record straight. She's going to share just how to use your gifts to boost your sales so that you can make the revenue you desire. Lisa -- a.k.a. “Queen of Conversions” -- is an award-winning entrepreneur and business coach, and she just released her new book, “Meant For More.” Why is this book important to read as an entrepreneur? Because Lisa has put all of her top tips and tools into one place so that you can hone in on your unique gifts and use them to build a thriving business. In this episode, Lisa and I chat about her easy-to-use, proven formula for understanding how to use your gifts to make more money, have more impact, and get more out of life. What I love most about her step

  • #313: How To Find The Right Business Mentor

    #313: How To Find The Right Business Mentor

    30/04/2020 Duration: 28min

    “A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you.” - Bob Proctor Amen, Mr. Proctor! I am a firm believer in studying and learning from mentors who have gone before you and have succeeded and created a life and business similar to the one you dream of creating. When I was first starting out, I relied on and invested in mentors to support me with the step-by-step guidance they’ve used to achieve results. And the truth is, I still do to this day! It’s important to find a mentor who aligns with your vision and the goals that you have set for your business. In this episode, I talk about… why mentors are important during every season of your business the golden number of mentors you should study and learn from the difference between working with a mentor one-on-one, in a mastermind, or online through a course they offer how to know which one is best for you and your business Here’s what this episode is all about... [04:11] I get it! When s

  • #312b: The Things You SHOULD Be Saying Yes To

    #312b: The Things You SHOULD Be Saying Yes To

    27/04/2020 Duration: 26min

    I almost said “no” to one of the biggest opportunities I’ve ever had, and it would have cost me playing a bigger game as I had committed to. If you’ve been with me for a while, you know that in 2019 I committed to playing a bigger game, and yet here I was, in 2019, contemplating shooting down an opportunity that allowed me to do just that. Woah! What the heck was I thinking? Tune in to find out if I actually played a bigger game. Spoiler alert… I did! In this episode, I’m talking about the opportunities, the kind that we all get, that are scary, exciting, and provide us with the breakthroughs we need to accomplish our goals and jumpstart a life and business that we dream of. I want you to look out for those opportunities, and even though they may seem terrifying… I want you to have the courage to say “yes” to them. And while it isn’t as easy as one, two, three, I do have three steps for you to take when you encounter those opportunities to help you find the courage, confidence, and grit to say “yes,” play a b

  • #312: Launch With A Tiny Audience with Stu McLaren

    #312: Launch With A Tiny Audience with Stu McLaren

    23/04/2020 Duration: 45min

    What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested? And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful.  I know. Crazy town, right? While it seems too good to be true, my guest today is going to prove that it can be done, and he has the exact steps to do it.  My guest is Stu McLaren, and it’s not his first time on the show. You might remember him from episode #260, where we spoke all about membership sites. In this episode, Stu shares a mind-blowing strategy called the “Founding Members Strategy,” which allows you to successfully launch your product or service with a tiny audience.  He is going to tell you… Exactly how to use this strategy. How it will benefit you and your audience.  Five elements to make this strategy successful. Real-life stories of how this has successfully played out in the lives of some of his students -- students whose audiences range f

  • #311: 4 Steps To Identify Your Million Dollar Niche

    #311: 4 Steps To Identify Your Million Dollar Niche

    16/04/2020 Duration: 24min

    Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone. I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!” I’m here to tell you that this is about to become a thing of the past, and after you’re done with this episode, you’ll be feeling hyper clear about the niche you are serving. In this episode, I walk you through a highly-effective four-step process for identifying your niche. (I even made you a freebie to make it easy to follow!) Before I take you through this actionable, tangible step-by-step process, I have to address the elephant in the room. Fear of actually picking a niche! Whoa, talk about diving right in… am I right?! I know that this fear is alive and well because I hear about it and see it all the time in my Online Marketing Made Easy Facebook community. The bummer is that for many entrepreneurs -- especially those just starting out -- that fear of picking one niche is enough to stay

  • BONUS: From Working At Home To Launching During A Crisis: Your Questions Answered (COVID-19 Series)

    BONUS: From Working At Home To Launching During A Crisis: Your Questions Answered (COVID-19 Series)

    13/04/2020 Duration: 42min

    Holy cow, there is A LOT of uncertainty right now. And we all have a lot of questions. First, you are not alone. Second, to continue to support you and your business during the coronavirus crisis, I’ve connected with the members of my free Online Marketing Made Easy Facebook group and I’ve asked them: “what questions do you have about navigating your business?” My students gave me dozens of wonderful questions that I know will also help you. As you pivot to find the right way to move your online and small business forward during COVID-19, consider the questions I answer in this episode. They are: I have yet to launch a course. Do you feel this is a good time to do so, or should I stay focused on list building and relationship building with weekly content? I’ve been crafting and getting ready to share my business with the world, and then COVID-19 hit. Should I postpone launching my business and sharing it with others until we start to see some normalcy again?  I was going to live launch last week, with a seco

  • #310: Take Your Brick  Mortar Business Online with Stacy Tuschl (COVID-19 Series)

    #310: Take Your Brick & Mortar Business Online with Stacy Tuschl (COVID-19 Series)

    09/04/2020 Duration: 45min

    Are you a brick and mortar business owner finding yourself having to make quick decisions and shift your business online? Or, maybe you’re an online business already but wondering how you could create an online presence. One thing is clear: you need to make a pivot. I want you to know that I’m here to support you every step of the way. In doing so, I’ve brought on someone who is an expert at growing small businesses. Meet Stacy Tuschl -- not only is she a small business pro, she knows how to grow both brick and mortar and online businesses successfully. Stacy has built a multi-million dollar company called, The Academy of Performing Arts, which offers dance and music classes. She also has an online business and program called, The Foot Traffic Formula, which helps small businesses around the world get more customers in the door, more profit in their pocket, and more happiness in their homes. Stacy has so much valuable insight around navigating your business in turbulent times, and even more so, she has a uniq

  • BONUS: Should I Sell Right Now? (COVID-19 Series)

    BONUS: Should I Sell Right Now? (COVID-19 Series)

    08/04/2020 Duration: 39min

    I’ve been hearing a lot of questions from online entrepreneurs lately due to our current crisis. Questions like... Should I sell? Should I deeply discount my products and offers? Or, should I give my stuff away for free? And I get it! We’re in a time of uncertainty… especially for entrepreneurs. However, I full-heartedly believe it when I say, “yes,” you should absolutely be selling. And “no,” you should not discount or give your products away for free. The world and the economy need you and your business more than ever. That’s why in this episode, I’m not only going to tell you why you should be selling right now but also 5 powerful ways to find the courage to do so. I’ll even go as far as to say that you have a civic duty to sell and to show up online during this pandemic, as long as you show up with something of value that can serve others (which my guess is that you do!). Here’s a peek at the 5 ways you can find the courage to sell right now: Create something of value for free! Yes, I know I just said

  • #309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)

    #309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)

    03/04/2020 Duration: 33min

    I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast. As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well. I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty. I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do. In this episode, I’ll use these stories to debunk three beliefs that have been floating around… Nobody is buying anything right now. It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis. If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time. These couldn’t be farther from the truth, and you’ll see that in the stories

  • #309: Becoming A Vision-Driven Leader with Michael Hyatt

    #309: Becoming A Vision-Driven Leader with Michael Hyatt

    02/04/2020 Duration: 46min

    Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like? Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision. My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know. His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right? Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today. In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more. Here’s a look at what we talk about... [05:27] Want to know the difference between businesses that survive an

  • #308c: The Stimulus Package: How to Take Advantage of $350B Earmarked for Small Businesses (COVID-19 Series) with Casey Graham

    #308c: The Stimulus Package: How to Take Advantage of $350B Earmarked for Small Businesses (COVID-19 Series) with Casey Graham

    31/03/2020 Duration: 44min

    Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions. From one small business owner to another, I understand what it’s like to feel lost in the confusion. Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it. My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these. Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner. Here’s a little sneak peek of what we talked about in this episode: Why online business and online learning is emerging as a giant leader right now, and why understanding the Sti

  • #308B: Grow Your Email List With Quizzes with Ryan Levesque

    #308B: Grow Your Email List With Quizzes with Ryan Levesque

    30/03/2020 Duration: 58min

    Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! Raise your hand if you love a good online quiz. I sure do! From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm. But… what do quizzes do for you as an entrepreneur? A whole lot! Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers. My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we g

  • #308a: Everything You Need to Know About Working From Home (But Were Too Afraid To Ask!) with Rachel Hollis

    #308a: Everything You Need to Know About Working From Home (But Were Too Afraid To Ask!) with Rachel Hollis

    28/03/2020 Duration: 53min

    Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur. My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well. I hope with all my heart that you find this episode helpful, insightful, and inspiring. Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus? Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace. Here’s a preview of what we talked about... How to set expectations and what tools are best for staying on track. The importance of sticki

  • #308: Courage: Your Gateway Drug To Confidence with Jennifer Allwood

    #308: Courage: Your Gateway Drug To Confidence with Jennifer Allwood

    26/03/2020 Duration: 43min

    Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! What if I told you that confidence shouldn’t be your goal? Crazy, right? I thought confidence was always the goal! According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage! I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur. We also chat about why courage should be your goal over confidence. How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur. We even go talk about the real way to

  • #307B: The Lies Holding You Back

    #307B: The Lies Holding You Back

    24/03/2020 Duration: 56min

    You’re talented. You deserve the best. You can build a wildly successful business. You’re organized, intelligent, and capable of creating the life of your dreams -- the life you deserve. How do you feel when I say those things? Do you feel inspired and fired up? Or, are you shaking your head thinking, “Amy, you’re so full of it!” My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur. My guest today, Dave Hollis, knows what it’s like to believe those lies, as well. Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis. He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal. Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest. We also talk

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