Online Marketing Made Easy With Amy Porterfield

Synopsis

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Episodes

  • #25: How to Promote with Twitter with Mike Stelzner

    #25: How to Promote with Twitter with Mike Stelzner

    18/02/2014 Duration: 39min

    On this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter. Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter. Mike would say that he too is not a Twitter expert, but I would disagree because he is doing things on Twitter that are getting some serious results - and he’s been perfecting his Twitter strategy for many, many years, so in my book, he’s a pro. For those of you who might not know Mike, he is the founder of  the best social media site around, Social Media Examiner, which he launched  in October of 2009, which has exploded, to say the least. Last year more than 7.5 million people visited the site. He's the author of two books (Launch & Writing White Papers) and is host of the Social Media Marketing Podcast. He also founded the parenting blog MyKidsAdventures.com. 5 Strategic Ways to Promote with Twitter 1. Transactional T

  • #24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo

    #24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo

    02/02/2014

    On this episode of the Online Marketing Made Easy Podcast, I share with you some insight I’ve recently discovered about myself. It’s something that I’ve always known on some level, but I’ve just recently really owned it and started to be actively aware of it. I decided to share it with you, because maybe you can relate. Here’s the deal. Sometimes my mind is a pretty scary place to live as a result of the stories that I create  about my experiences. When I’m in my head, these stories are completely true and real, but in reality, they are just perceptions. As an example, in the early years of my business if I promoted something and it didn’t go as well as I thought it should, the story that would play in my mind was that I’m just not as good as my peers, that I didn’t have what it takes to be a success, that I’m in over my head, and that I should have never left Tony Robbins. These stories crushed my confidence! Now that I’m more aware of these stories, I try to spend as much time as possible in the present mom

  • #23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

    #23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

    21/01/2014 Duration: 37min

    This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. In this episode, here’s what we’ll cover: Why you should create a year-long promotional calendar The importance of documenting all planned promotional emails How I earn the right to promote my programs How to know when to say no to opportunities How to do more with less My revenue in 2013 How I optimized my online programs What to do if you're just starting out in your business and don't know what to focus on The importance of focusing on one big project at a time How to create marketing funnels for increased revenue My experience (both good and bad) with masterminds And so much more!

  • #22: How to Start and Build a Profitable Podcast with John Lee Dumas

    #22: How to Start and Build a Profitable Podcast with John Lee Dumas

    28/12/2013 Duration: 50min

    On this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is unique in that he broadcasts seven days per week, which takes a crazy commitment! John has interviewed over 425 people to date and his interviews tell the stories of entrepreneurs who have “made it” in their niche. The stories of his guests are inspiring to say the least and help others out there who are looking to take their own entrepreneurial leap. I wanted to create this episode at this specific time because at the time of this recording, I’ve been podcasting for almost a full year, and it’s been an extremely rewarding experience. I LOVE podcasting. It’s opened so many doors for me, introduced me to an entirely new audience, and has allowed me to expand my brand beyond my Facebook trainings. It’s also given me more confidence in my business and has created opportunities for me that I would n

  • #21: How to Set Goals and Create a Plan for the New Year

    #21: How to Set Goals and Create a Plan for the New Year

    04/12/2013 Duration: 48min

    On this episode of the Online Marketing Made Easy Podcast, the focus is how to streamline the planning phase of your business so that you get all your goals set so that you’ll be ready for the New Year. If you do so, you can hit the ground running and get your year off to a great start! As I was planning this episode, I started to wonder how other people -- specifically the people I admire who are getting big results in their online marketing businesses -- actually get things done and how they plan and set their goals. Instead of just wonder, I reached out and asked them! Specifically, I asked Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker and Michael Stelzner how they plan for the New Year. Take the Time to Focus on Your Business During this episode, I want you to take this time to really focus on your business. My hope for you is that you actually take these tips and strategies and put them to action right away. Goal Setting Tip #1: Get Very Specific Before I get into the specifics of getting very s

  • #20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson

    #20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson

    12/11/2013 Duration: 44min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase -- all while building a successful online business. On her blog, Natalie teaches creative ways to run a business from anywhere in the world, using outsourcing, along with online tools and social media. She's also written a new book about how to create freedom in business and adventure in life. In this episode, here’s what we’ll cover: How Natalie started with nothing but an idea and created a successful and profitable Facebook app What caused Natalie to cry herself to sleep at night and how she overcame it What it takes to make significant changes in your life business How to avoid undermining your progress How to know your special sauce and how to use it to your advantage How to get good feedback from those who know you well The two big thing

  • #19: How to Set Priorities In Your Business with Pat Flynn

    #19: How to Set Priorities In Your Business with Pat Flynn

    31/10/2013 Duration: 44min

    On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn. I know most of you already know Pat, but if you don't, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs at smartpassiveincome.com and has a podcast by the same name. Now there are a dozen topics Pat and I could discuss that would be highly valuable if you are growing an online business - but I am going to do something a bit different with this interview. About a week ago I saw a Facebook post from Pat where he talked about all the hard work and dedication he put into one keynote presentation he recently did for a financial bloggers’ conference called FinCon. The post is inspirational and demonstrates the mindset needed to succeed, and after reading it I had so many questions for him, I decided to invite him onto the show.   In this episode, here’s what

  • #18: A Backstage Pass to the Inner Workings of My Business

    #18: A Backstage Pass to the Inner Workings of My Business

    01/10/2013 Duration: 59min

    On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business. In this episode, here’s what we’ll cover: Why I had to fire my clients The cost of doing what I always wanted to do The reasons webinars have been so essential in the success of my business Where almost 100% of my income comes from How to figure out which opportunities to pursue The make up of my team, what they do and the number of hours they work The tools I use for my business on a daily basis Why moving to better systems results in a mindshift The importance of mindset and accountability And so much more!

  • #17: 7 Facebook Changes That Affect Your Business Today

    #17: 7 Facebook Changes That Affect Your Business Today

    11/09/2013 Duration: 42min

    Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform! There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. It’s important to understand these changes because they can have a big impact on your business and how you market online. In this episode, here’s what we’ll cover: Overall news feed algorithm changes Algorithm updates including story bumping and last actor The ins and outs of promoting a contest on your Facebook timeline How Facebook hashtags work and why and how you should use them My thoughts on Facebook embedded posts Facebook ads Lookalike Audiences and how I've used this new feature How you can get FREE access to millions of Shutterstock images for Facebook ads And so much more!

  • #16: How to Outsource Online Marketing with Chris Ducker

    #16: How to Outsource Online Marketing with Chris Ducker

    10/08/2013 Duration: 46min

    On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves. At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an online small business, or whatever it might be, you probably have suffered from this crazy addiction once or twice in your life, and Chris is going to help us with some very specific actionable tips to outsource more and get the support that we need. In this episode, here’s what we’ll cover: How Chris went from working 14 hours per day, 6 days a week to being a "virtual CEO" What you should NEVER outsource The types of tasks that you can outsource and when it makes sense to outsource them The right mindset to have w

  • #15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan

    #15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan

    29/07/2013 Duration: 37min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products. So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products. For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic. If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you. In this episode, here’s what we’ll cover: The secret to the success of Melanie's program, The Power Of Pinning How to best use multiple Pinterest accounts The advantages that service providers have on Pinterest over those

  • #14: Big Brand Strategies for Small Businesses with Rick Mulready

    #14: Big Brand Strategies for Small Businesses with Rick Mulready

    16/07/2013 Duration: 36min

    On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others. Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings. I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites. In this episode, here’s what we’ll cover: The importance of going deep with social media. How to avoid social media overwhelm How your business objectives a

  • #13: Does Advertising on Facebook Really Work?

    #13: Does Advertising on Facebook Really Work?

    28/06/2013 Duration: 48min

    This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!) A few hundred people responded, and the winner was Facebook advertising, so that's the focus of today's podcast. If you have never experimented with Facebook ads, or if you've tried them but want to see bigger results, this is the session for you. By the way, if you voted for "Webinars that Convert," that was a close second, and since webinars are truly the #1 way I've built my business, in the very near future I'll record a podcast all about webinars and how you can use them in your business. But for today I'm going to focus on the questions that I hear over and over again about Facebook ads. In this episode,

  • #12: Getting Started with Mobile Marketing with Greg Hickman

    #12: Getting Started with Mobile Marketing with Greg Hickman

    18/06/2013 Duration: 38min

    On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority. The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile. In this episode, here’s what we’ll cover: What it means to be mobile friendly, and why that's important. How mobile marketing goes beyond optimizing your website. The meaning of "responsive design." The hierarchy of mobile users' needs The percentage of people who access Facebook, Twitter and YouTube on their mobile devices. Easy and inexpensive ways to get started with mobile marketing an

  • #11: How to Create an Online Course with David Siteman Garland

    #11: How to Create an Online Course with David Siteman Garland

    04/06/2013 Duration: 46min

    In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top. On his show he interviews the best "fluff-free experts and doers" and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and subscribers, and make money. I recently spent a weekend masterminding with David and I can confirm that he's the real deal. The crazy, high energy, wicked-smart guy you see in his videos and on his blog is the exact guy he is in person - which is rare at times. I've been following David for a few years now, so I am honored to have him on my show. In this episode, here’s what we’ll cover: The pitfalls of being a serial learner. How to make a good income without burning out The best ways to come up with ideas for products and

  • #10: How to Use Social Media to Sell with Laura Roeder

    #10: How to Use Social Media to Sell with Laura Roeder

    22/05/2013 Duration: 33min

    Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life. Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview. In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social m

  • #9: How to Use Facebook to Sell with DJ Waldow

    #9: How to Use Facebook to Sell with DJ Waldow

    07/05/2013 Duration: 40min

    On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8. Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here. In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). To really drive home the importance of creating

  • #8: How to Grow Your Email List with Facebook

    #8: How to Grow Your Email List with Facebook

    23/04/2013 Duration: 33min

    On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/7. Today's episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list. In this episode, here’s what we’ll cover: How to grow your email list on Facebook How you should think of Facebook when it comes to the part it plays in growing your business How my busin

  • #7: How to Get More Facebook Fans

    #7: How to Get More Facebook Fans

    11/04/2013 Duration: 37min

    This session is Part 1 of a 3 Part mini-training all about Facebook marketing.  On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing.  Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important?  Well there are a few reasons.  First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase.  It's really just a numbers game. The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you - and Facebook can do just that! Also, your Facebook fan count acts as social proof.  That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, "Ok, this company is legit."  Crazy, I know.  But true!  We want to become fans of pages our friends and peer

  • #6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service

    #6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service

    27/03/2013 Duration: 43min

    On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting. Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3. It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful. In this episode, here’s what we’ll cover: How Anne defines launching (it's not what you think!) A common misconception regarding launches How to set a foundation for a successful launch How having the right systems in place can free you up to be creative How to make sure you're targeting the right people And so much more!

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