Synopsis
A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by ExtraTV.com, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.
Episodes
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172 Sonia Altamura - Licensed Esthetician Since 2006 | Dermaplane Expert & Circadia Diamond Educator
07/11/2022 Duration: 01h07minDermaplane expert Sonia Altamura shares how to create the right-sized workspace for your goals and why she keeps her sneakers on all day. "Act as if everyone you meet has the potential to want the skills that you possess." - Sonia Altamura. Learn more about The Beauty Biz Show at http://www.loricrete.com/172
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171 Rebecca Olpin - Sorella Apothecary
24/10/2022 Duration: 48minListen to this episode to learn about a day in Rebecca's life, continued education options for aestheticians, and client feedback that her company actually listened to. "This is a resilient industry." - Rebecca Olpin. Learn more about The Beauty Biz Show at http://www.loricrete.com/171
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170 Solocast - Workouts & Wealth
03/10/2022 Duration: 22minListen in to learn the importance of finding community, how to harness your active energy, and what workouts and wealth creation have in common. "If you're anything like me, you love a good comparison because it makes you look at things differently and sometimes it takes some pressure off." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/170
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169 Dr. Iris Rubin | SEEN
26/09/2022 Duration: 49minListen to this episode to learn how shampoo affects the skin, how to protect your hair as it heals from stress, and how Dr. Iris Rubin got her beauty products into Ulta. "We believe that haircare is skincare." - Dr. Iris Rubin. Learn more about The Beauty Biz Show at http://www.loricrete.com/169
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168 Sakina Di Pace | The Facial Cupping Expert
12/09/2022 Duration: 45minListen in to learn what it's like to work as an acupuncturist, what's so great about cupping, and why Sakina di Pace swears by prickly pear oil. "What is fantastic with acupuncture: it can also release emotion." - Sakina Di Pace. Learn more about this episode of The Beauty Biz Show at loricrete.com/168
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167 Luxury & Leadership with Shannon Mariani | Four Seasons Spa Las Vegas
22/08/2022 Duration: 47minSpa manager Shannon Mariani shares her typical and ideal schedules, retail tricks for spas, and how the Four Seasons weathered the pandemic. "I am a big proponent of coming back a second time." - Shannon Mariani. Learn more about The Beauty Biz Show at http://www.loricrete.com/167
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166 Solocast - Sales Bump
08/08/2022 Duration: 16minListen in to this episode to learn insights to bump your bottom line and boost bookings. "Don't believe anyone if they tell you email marketing is dead." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/166
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165 Marisa Head - Fire & Floods to Beauty Biz Boss
25/07/2022 Duration: 53minListen in to learn how to scale up your spa business, advice for aestheticians buying a property, and which one big remodel hiccup Marisa Head wants you to avoid as you grow your business. "If you want to do big things, you have to deal with the crap that comes along with it." - Marisa Head. Learn more about The Beauty Biz Show at http://www.loricrete.com/165
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164 Solocast - Driving Force
11/07/2022 Duration: 18minListen in to learn how to recognize your driving force and ways to tap into that driving force. "Not all bad things have to be forever bad." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/164
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163 Solocast - Spa Star | My Secret Revealed
27/06/2022 Duration: 23minI am not sure if I have ever been more excited or nervous to record an episode of The Beauty Biz Show. I am thrilled to finally be able to share the product of my hard work and determination: SpaStar | The Get Ready Spa Wrap. This product was born out of our shared desire to feel productive, creative, and human right now during these turbulent times. In today's episode, I can finally share how I turned a common client complaint into a luxury brand. Listen in to learn the what and the why behind this business and the top reasons why you and your spa clients need the Get Ready Spa Wrap. "Our beauty rituals need to be honored." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/163
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162 Solocast - The F Word
20/06/2022 Duration: 23minLearn two words to pay attention to regarding social media, success tips for your spa menu, and key ways to hone your spending strategy. "We are all dealing with the good and the bad energy of these f-words." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/162
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161 Solocast - Recession Rodeo
06/06/2022 Duration: 32minListen in to learn five practical tips to recession-proof your spa business, why it's important to keep your debt low, and what the Lipstick Effect is and how to implement it. "The beauty industry has always proven to be recession-proof." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/161
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160 Angela Jia Kim - Radical Radiance During Tough Times
16/05/2022 Duration: 55minLearn why Angela Jia Kim was so inspired by the resilience of her female coworkers during the pandemic, how to set boundaries with clients, and why manifesting comes so easily to her. "Your skin and soul have a lot in common." - Angela Jia Kim. Learn more about The Beauty Biz Show at http://www.loricrete.com/160
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159 5 Steps to Warmly Welcome in The Newbie - Solocast
02/05/2022 Duration: 14minListen in to this episode to learn my secret recipe for welcoming a new spa client, what three questions to ask before giving a facial, and how to keep a client for life. "It's all about information before it becomes a problem." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/159
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158 Solocast - The Sacred E Word
18/04/2022 Duration: 21minListen in to learn how my journey started, what the process of evolution looks like, and how to know when you are evolving. "We have all evolved from who we used to be pre-2020." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/158
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157 PTSD Solocast
04/04/2022 Duration: 27minIn this episode, I talk about ways you can recognize and label any negative feelings you may be experiencing. I also talk about ways to begin the healing process. "It's an old problem with a new twist." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/157
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156 Benefits and Bummers of Modern Day Beauty Biz Brand Building
21/03/2022 Duration: 32minLearn how to implement my Cupcake Strategy and find out why modern brand building is a benefit if you use time management and strategy. "There is no such thing as real passive income." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/156
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155 Five Fixes for the Not Busy Enough Beauty Pro
07/03/2022 Duration: 33minLearn five fixes for the not busy enough beauty pro, how to plan for the future you want, and what three questions I ask all of my clients when they walk in the door. "You have to start making decisions from where you intend to be in the future." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/155
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154 Interview with a Booked Perfectly Practitioner
21/02/2022 Duration: 59minListen in as Lori and Kendra talk about the value of showing up, Lori's saddest, luckiest day, and what created her magical shift. "The biggest struggle was zero support." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/154
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153 Fixes for the Too Busy Beauty Pro
07/02/2022 Duration: 28minLearn five fixes for the busy beauty pro, how to raise prices on your beauty business, and when you should delegate. "It takes time to get your time back." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/153