Synopsis
A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by ExtraTV.com, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.
Episodes
-
152 What People Will Pay for in 2022
24/01/2022 Duration: 24minLori shares four tips for massively increased profitability, the key to working smarter not harder in 2022, and finding joy in your practice. "People are paying a lot for niche work right now." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/152
-
151 2021 EOY
10/01/2022 Duration: 41minLori shares her top takeaways from touching faces in 2021, what happened after her last facial of the year, and the best decision she made. "Maybe 2021 has been the year of letting go of things that no longer serve us." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/151
-
150 Three Small Shifts to Get Booked Perfectly
27/12/2021 Duration: 09minListen in to learn which three small shifts you can make for a massive change in your marketing, mindset, and bottom line. "Start to think about how you can create beauty and success by communicating with passion." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/150
-
149 The Beauty Biz Audit
13/12/2021 Duration: 11minListen in to this clip of The Six-Figure Beauty Biz Success Audit to find out how to increase profitability, save time, and make more money in your beauty business during this period of Beauty with a Vengeance! "I've never seen anything like this in my 20 years as an aesthetician." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/149
-
148 Alexis Murphy - Why We All Need the Beauty Biz Club
01/11/2021 Duration: 01h05minAlexis Murphy shares what we should be paying attention to right now as estheticians, how to use power placements to your advantage, and why it truly pays to invest in yourself. "Like we go get our hair or our nails done, it was the same kind of boost of confidence, but I felt like this was going to last a lot longer than a six-week hair color." - Alexis Murphy. Learn more about this episode of The Beauty Biz Show at loricrete.com/148
-
147 Being of Service
09/08/2021 Duration: 35minListen in as Lori discusses the benefits of being a small business owner, current trends that are working well for beauty professionals, and the exciting reason why Lori is going to be taking a break from the podcast. "Service is our passion. Results are our priority." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/147
-
146 Superpower Solocast
26/07/2021 Duration: 18minLori Crete shares why it's so important to make your spa rooms inviting, how to tap into your aesthetician superpowers, and the perks of being a beauty professional. "I choose to do what lights me up." - Lori Crete. Learn more about The Beauty Biz Show at loricrete.com/146
-
145 The Period of Beauty Vengeance
12/07/2021 Duration: 33minLori Crete discusses the Period of Beauty Vengeance, how to pick your profitable passion, and how to get repeat clients in the beauty industry. "People are craving things that make them look and feel good; they're craving positivity, they're craving pampering, they're trying to get rid of mask-ne." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/145
-
144 Louise Claire Johnson - A Beauty Exec's Big Pivot, Inspired by Elizabeth Arden
21/06/2021 Duration: 01h04minLouise Claire Johnson shares how to write a book, why Elizabeth Arden is such an inspiration, and what she learned about herself while writing her first book. "I had to ask myself: is this really the life I want or am I just following in someone else's idea of success?" - Louise Claire Johnson. Learn more about this episode of The Beauty Biz Show at loricrete.com/144
-
143 Makhosi The Royal Shaman - Spiritual Guide for Business Empires
07/06/2021 Duration: 01h05minMakhosi The Royal Shaman shares how to confidently move forward even in uncertain times, how to figure out what people need right now and create space for them, and why beauty is critical for our well-being. "The things you're doing are only as good as the version of you that's doing them." - Makhosi The Royal Shaman. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/143
-
142 Ashleigh Cortes - Helping Women With Cancer to Keep on Glowing
17/05/2021 Duration: 53minAshleigh Cortes shares the challenges of being a spa owner of color, how women are chosen for the Stay Beautiful Foundation, and how to use Tik-Tok for your business. "Doctors come in and they prescribe for the disease, but what about the soul of the woman?" - Ashleigh Cortes. Learn more about this episode of The Beauty Biz Show at loricrete.com/142
-
141 Confidently Moving Into the Unexpected
03/05/2021 Duration: 31minLearn how to handle the unexpected, how to communicate with your clients, and how to make the best use of your client list. "Integrity-based leadership is needed right now and this trickles right down into your treatment room where your clients need you." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/141
-
140 Victoria Tabak – Holistic Skincare as a Scientist and Esthetician
19/04/2021 Duration: 54minVictoria Tabak shares how menopause affects the skin, the benefits of collagen, and what's so exciting about Hippophae berries. "Western medicine is phenomenal and it's amazing that we have it, but I don't think it should be a first resort." - Victoria Tabak. Learn more about this episode of The Beauty Biz Show at loricrete.com/140
-
139 The Esthetician Economy
05/04/2021 Duration: 24minLori Crete explains the esthetician economy, how to invest mindfully, and why intentional inventory is so important for estheticians. "Lifetime clients are happy clients." - Lori Crete. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/139
-
138 Lonie McHugh - An Esthetician's Pandemic Protocols
22/03/2021 Duration: 47minOn today's show, Lonie McHugh talks about why 2020 was her best year yet, what helped her business thrive during the pandemic, and which health and safety protocols were added to the business. "It's been the client connection that has really been the change for my business." - Lonie McHugh. Learn more about this episode of The Beauty Biz Show at loricrete.com/138
-
137 Zoya Varela – How to Use Social Media to Create Revenue
08/03/2021 Duration: 47minMy guest, Zoya Varela founder of Socially Brand, is about to revolutionize the way you deal with your social media! She is truly a hidden gem. "Sometimes people worry more about likes and less about sales." - Zoya Varela. Learn more about this episode of The Beauty Biz Show at loricrete.com/137
-
136 Career Changers - How to Stop, Assess, and Redirect
22/02/2021 Duration: 32minCareer changers about moments that cause us to stop, assess, and redirect. I'll share three lessons that have helped me grow in hard times. "I decided to move forward focusing on the gift of time that I was been given into deep dive into building." - Lori Crete. Learn more about about this episode of The Beauty Biz Show of loricrete.com/136
-
135 Michael Pugliese – Thoughts on 2021 with Third Generation CEO of Circadia
08/02/2021 Duration: 58minMichael Pugliese is the third generation CEO of Circadia, and he is a well-informed and engaging writer and educator in the skincare industry. "I think that our industry is going to bounce back fast." - Michael Pugliese. Learn more about this episode at loricrete.com/135
-
134 Hayley Wood - Therapeutic Skin Coach and Holistic Esthetician
25/01/2021 Duration: 01h06minHolistic esthetician Hayley Wood was successful at fixing her own lifelong skin issues, so she started teaching others how to do the same. She tells us about building her holistic esthetician business on this show. "A lot of people have told me that I'm holistic, but I just show up as me." - Hayley Wood. Learn more about this episode at loricrete.com/134
-
133 End of Year Ritual and Wrap Up for 2020
11/01/2021 Duration: 36minWe all know 2020 was a challenging year, but we still learned a lot about our businesses. A 2020 wrap up reflection will help you with 2021. "Start paying attention to how your year ends because it will tell you where you are headed." - Lori Crete. Learn more about this episode at loricrete.com/133