Synopsis
A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by ExtraTV.com, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.
Episodes
-
132 Insights From 2020
07/12/2020 Duration: 35minI know 2020 has been a crazy year to everyone, but in this year, I’ve also seen so many beauty practitioners power up and tap into the deepest part of their creativity and strength to fight for their businesses. This inspired me to do today’s podcast where I share the behind the scenes of The Beauty Biz Club. "People are looking for a place that they can trust right now." - Lori Crete. Learn more about this episode at loricrete.com/132
-
131 Hawley Lopes - Owner of SUGARED Skincare Studio
16/11/2020 Duration: 51minHawley Lopes, owner of SUGARED, talks about how she succeeded at leaving her secure job to create a business following her sugaring passion. "Just listen to your clients, listen to your community, what they are talking about what is important is where you can find a niche."- Hawley Lopes
-
130 Terri Bryant – The founder of GUIDE BEAUTY on Pivoting in Business
02/11/2020 Duration: 01h10minTerri created GUIDE BEAUTY which designs tools that guide your hand to better and easier apply makeup. Terri shares her story on how she pivoted her career after a medical diagnosis and used her experience to create GUIDE BEAUTY and more. "At the end of the day you still have only 2 options, you stop and sit in your sadness or you take charge and move forward." - Terri Bryant. Learn more about this episode at loricrete.com/130
-
129 Beauty Biz Default Settings in 2020
19/10/2020 Duration: 47minI have been teaching for about 10 years this term, beauty biz default settings, and today, I am going to share everything I know about it. "Your passion and your love for creating beauty and success is more powerful than your problems." - Lori Crete. Learn more about this episode at loricrete.com/129
-
128 Chanel Jenae - Co-owner and Creative Director of ARCONA Skincare
05/10/2020 Duration: 53minChanel Jenae talks about how she became an owner of ARCONA Skincare product line, her favorite beauty ingredients, tips to success and more. "Having the destination in mind is really important, but enjoy the journey along the way." - Chanel Jenae. loricrete.com/128
-
127 Sheryl Lowe - Creative Designer and Founder of Sheryl Lowe Jewelry
21/09/2020 Duration: 01h15minSheryl Lowe, founder of Sheryl Lowe Jewelry, talks about how she made her move from makeup artistry and built a career designing jewelry. “Start small and build strong foundations before you move onto the next one.” – Sheryl Lowe. Learn more about this episode of The Beauty Biz Show at loricrete.com/127
-
126 Elisha Reynoso - Owner of Maven Skin and Beauty on Overcoming the Pandemic Challenges in Business
07/09/2020 Duration: 40minElisha Reynoso shares how she made more money in April 2020 with her business closed than she made in April 2019 with her business open. "If you want to grow something, you have to invest time and energy into it." - Elisha Reynoso. Learn more about this episode of The Beauty Biz Show at loricrete.com/126
-
125 Current Conditions Chat
24/08/2020 Duration: 44minThis show is is about how to deal with our current conditions as beauty biz practitioners. It is meant to be inspirational and motivational. "Don't underestimate the healing that you are bringing to the world with your hands and your hearts." - Lori Crete loricrete.com/125
-
124 Janeida Griffin - All About Brow Lamination with The Brow Girl
10/08/2020 Duration: 36minJaneida Griffin shares her tips on how to market yourself, the first steps on how to build your business and client base, and more. "Mind the business that pays you." - Janeida Griffin. Learn more about this episode at loricrete.com/124
-
123 Kendra Villarreal - From Lockdown to the Best Month of Business So Far
27/07/2020 Duration: 44minKendra Villarreal has been a licensed esthetician for 15 years, and she had her best month of business EVER when she went back to work after the lockdown. "I've been doing this for almost 15 years, I don't know anything else, I don't have any other skills to fall back on, so I either have to go 100% or I'm just gonna fail." - Kendra Villarreal. Learn more about this episode at loricrete.com/123
-
122 Recovering From a 3-Month Hangover
13/07/2020 Duration: 32minI talk about how to implement the knowledge you learned during the lockdown into your rebuilding process and how to recover from this 3-month hangover. "Now more than ever we have to tap into our inner wisdom and trust ourselves." - Lori Crete Learn more about this episode at loricrete.com/122
-
121 David Suzuki - How to Make Your Clients Feel Comfortable
29/06/2020 Duration: 50minDavid Suzuki is a licensed medical aesthetician since 1989 and the president of Bio-Therapeutic Inc. His company produces medical and aesthetic devices. "If you know who you are buying from and you know what they are about, it just makes it seem more interesting, and a little bit more personal." - David Suzuki. Learn more about this episode at loricrete.com/121
-
120 Dr. Eris - Emotionally Preparing to Reopen Your Beauty Business
15/06/2020 Duration: 58minDr. Eris, the founder of FACE it, has a PsyD in marriage and family therapy. She talks about how we can prepare ourselves as we reopen our businesses. "You are not your thoughts, especially if you are anxious." - Dr. Eris. Learn more about this episode at loricrete.com/120
-
119 Corry Jennison - Strengthening Your Business During Uncertain Times
01/06/2020 Duration: 42minCorry Jennison has her own spa in Dover, New Hampshire. Today she talks all about creating her business in a small town and how to get through unfortunate surprises and uncertain times. The COVID-19 pandemic has changed her business, and she shares with us what she's done to overcome those challenges. "If you are a leader and you own a SPA, your team will remember how you showed up." - Corry Jennison
-
118 Suzanne Somers - Celebrity, Entrepreneur, Author of 27 Books Including A New Way to Age
18/05/2020 Duration: 01h10minToday, Suzanne Somers shares some amazing stories and valuable information about holistically staying young during and after menopause. "You can put everything back together again. Like Humpty Dumpty, you can get balance back." - Suzanne Somers. Learn more about this episode at loricrete.com/118
-
117 How to Show Up as a Beauty Practitioner During Unusual Times
27/04/2020 Duration: 31minI talk about how to keep up your business and reach out to clients because, even under those difficult times, clients still want to hear from us. "The comeback is always stronger than the setback." - Lori Crete. Learn more about this episode loricrete.com/117
-
116 Jerry Nettuno - What Schedulicity is Doing to Support New and Existing Clients During This Time
20/04/2020 Duration: 38minJerry Nettuno has been on the show before, but I wanted to bring him back to talk about what he is doing to support his clients during this time. "We're not going to stick our head in the sand and feel sorry for ourselves, we're going to use this time to be great." - Jerry Nettuno. Learn more about this episode at loricrete.com/116
-
115 Harry Slatkin - The King of Home Fragrance and Founder and CEO of Home Worx and Scentworx
06/04/2020 Duration: 40minGet ready for a fabulous show with, Harry Slatkin, who has been called the "king" of home fragrance by the New York Times and The Wall Street Journal. "Failure to me is the best thing that you can do in business because you learn from your mistakes." - Harry Slatkin. Learn more about this episode at loricrete.com/115
-
114 Joanna Vargas - Celebrity Facialist, Beauty Business Owner + Entrepreneur, and Author
23/03/2020 Duration: 40minCelebrity facialist and author Joanna Vargas talks about how she became a successful beauty entrepreneur. She shares her tips for success and much more! "Sleep is very important to me, actually. But I'm highly scheduled." - Joanna Vargas. Learn more about this episode at loricrete.com/114
-
113 Five Tips to Keep Your Clients Buying From You
02/03/2020 Duration: 23minIt is frustrating when clients buy product online and not from you. Today, I share 5 tips to keep your clients from buying from you and supporting your biz. "Put your time and energy and effort towards the people who honor and respect your talent, your expertise, and your knowledge and your business." - Lori Crete. Learn more about this episode at loricrete.com/113