Growth Everywhere | Entrepreneurial Stories | Business Lessons

Eric Siu talks about how SEO is changing and how you can adapt as a marketer.  TIME-STAMPED SHOW NOTES: [00:00] - SEO is changing, here’s what it means [00:44] - How TikTok is replacing Google as a search engine [01:13] - Here’s how to survive an algorithm update [01:40] - AI content writers' impact on SEO What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu discusses the advantages and disadvantages of joining masterminds. TIME-STAMPED SHOW NOTES: [00:00] - What is a Mastermind and should you join one? [00:34] - Opinion: Entrepreneurs' Organization and Young Presidents’ Organization [01:37] - How you can benefit from joining these organizations [01:55] - Why you need to be cautious in joining Masterminds [02:40] - How to know if you’re joining a Mastermind that can help your growth [03:15] - How we created our own founders-only Mastermind What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.’ Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now. TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subs

Eric Siu shares how brand building is the key to building a million-dollar company.  TIME-STAMPED SHOW NOTES: [00:00] - How to cultivate your own brand, and where does it get your marketing business [01:17]- Marketing business blueprint to make over $1M/Year  [02:02] - Being contrarian and consistent [03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation [05:00] - Top organic social platforms this 2023 you need to dominate [06:57] - Building a brand gives you optionality [07:45] - Knack for GSD (Getting Stuff Done) [09:22] - The power of brand building  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Identifying Your Edge, A Lesson on Marketing Psychology [07:43] - Solidifying Your Brand, Messaging, and Positioning [15:39] - Finding Customers and Idea Validation [25:40] - How do you stand out? [28:12] - How to Create High Converting Offers? [38:53] - How to Price Your Offering Properly? [47:43] - Step-by-Step Guide to Optimize Leads and Conversions [56:22] - How to Nurture Your Lists and Retain Clients  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023.  TIME-STAMPED SHOW NOTES: [00:00] - AdCreative.ai will take your social media marketing to the next level [01:25] - Movio.la is the future of online video creation [02:14] - Make your meetings 10x better with Tome.app  [02:52] - SEO.ai will help you create high-quality SEO content way easier [03:32] - Improve your Youtube videos with Magicthumbnails.com  [04:03] - Jasper.ai is the content generator that will help you produce content 10x faster What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency. TIME-STAMPED SHOW NOTES: [00:00] - Lesson 1: Great habits to have as a marketer [04:33] - Lesson 2: Lessons learned from my marketing journey [08:09] - Lesson 3: How to scale your agency [12:13] - Lesson 4: How to build the best team [17:27] - Lesson 5: How to hire A-player marketers  [19:25] - Lesson 6: How to start an agency [22:46] - Lesson 7: What to measure as a marketer [25:34] - Lesson 8: SEO tips to boost your traffic [28:13] - Lesson 9: Marketing tools to boost your revenue [30:09] - Lesson 10: How to build a marketing moat with media What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twi

Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment.  TIME-STAMPED SHOW NOTES: [00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs? [01:15] - Why Top Creators are on Youtube [02:00] - Why Youtube is set to be the number 1 social media channel in the world? What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work. TIME-STAMPED SHOW NOTES: [00:00] - How ‘TGIF’ can ruin your perspective towards life and work [01:00] - Why removing TGIF mentality is crucial for your career development [02:08] - Why I don’t believe in work-life balance What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu shares why you should consider investing and attending events like TED.  TIME-STAMPED SHOW NOTES: [00:00] - Is spending your money on TED Events worth it? [00:45] - How these events can benefit your business [02:45] - The main reason why people choose to attend these educational events What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful.  TIME-STAMPED SHOW NOTES: [00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful? [01:35] - Why building an audience before launching your business is the best strategy [01:54] - My biggest mistake as a content creator and entrepreneur   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.  TIME-STAMPED SHOW NOTES: [00:00] - Create a role scorecard to find the right people for the job [00:48] - Producing content can help you find amazing marketers [01:30] - Where to source amazing talents? [01:49] - Maximize your Social Media reach   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.  TIME-STAMPED SHOW NOTES: [00:00] - How hard is it to build a Media Company? [01:23] - Repurposing content to different platforms (Content Sprouting Framework) [02:00] - Be prepared to invest and spend for this to grow [02:13] - Analyzing the quantitative and qualitative data from different social media platforms [02:40] - Advertise your company   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI.  TIME-STAMPED SHOW NOTES: [00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us [01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them [02:21] - How Microsoft is planning to challenge Google search [03:44] - What this means for Google and us users? [05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search [06:03] - Will this affect SEO Marketing? [07:35] - How Google is planning to counter this through innovation [08:42] - What should we expect as marketers   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn

In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential. TIME-STAMPED SHOW NOTES: [00:00] - How you can maximize ChatGPT to level up your marketing strategy [01:00] - Here’s how AI tools like ChatGPT can help you save more time  [04:10] - This tool can also be handy for repurposing content  [05:08] - How ChatGPT can improve the customer service experience of every company [08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas? [10:12] - ChatGPT can help your youtube grow from video production to thumbnail creation [11:50] - How your email marketing strategy can benefit from this tool [13:19] - Marketers should explore more ways to take advantage of AI Marketing Tools like ChatGPT   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed

In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time. TIME-STAMPED SHOW NOTES: [00:00] - How to blow your LinkedIn notifications  [01:33] - Why the future is bright for Linked In in 2023 [01:46] - Reach out to people on the platform and give a good offer [02:32] - Aim for your dream clients you want to work with   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable.  TIME-STAMPED SHOW NOTES: [00:00] - Services businesses are actually more scalable than other industry [00:44] - Why marketing agencies are great cash-flowing machines [01:15] - Marketing companies that are 9-figure businesses [01:57] - Focus is the key to success   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Eric Siu shares his business and marketing plan template for 2023.  TIME-STAMPED SHOW NOTES: [00:00] - How do we convert traffic better for different channels [02:55] - How are we planning to scale our Youtube channel next year [04:12] - How are we planning to grow our LinkedIn and Twitter  [05:13] - How to drive your traffic to the right destination [06:11] - Creating a high-quality product is crucial  [07:37] - Our funnel strategy for 2023 [09:10] - Our Marketing Agency goals next year (Single Grain) [11:30] - Question you need to ask yourself to create the ultimate Business Plan   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. V

In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates. TIME-STAMPED SHOW NOTES: [00:00] - Adding various payment options is a big difference (20% Conversion Rate increase) [00:32] - How to use exit pop-ups the right way [00:58] - Use personalization tools to improve user experience [01:10] - What is a check-out bump and how to use it? [01:33] - Refine and improve your headline and messaging   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time.  TIME-STAMPED SHOW NOTES: [00:00] - The Pros and Cons Masterminds [01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs) [02:03] - Why do people pay big to join Masterminds [02:50] - Why joining multiple Masterminds isn’t a good thing [03:51] - Is the money and time you spent worth it [04:26] - Focus on long-term success and results    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices