Leading Matters With Joel Capperella

Technical.ly has a singularly focused mission: Better Cities Through Technology.  Founder Christopher Wink, along with his co-founder Brian Kirk, have been keeping true to that mission since they founded the media company after graduating from Temple University in 2008.  Their story is unique (Philly Mag recently covered Wink and Kirk here) in that they’ve approached the creation of their media company with an almost rigid journalistic integrity.  They push no agenda other than to edify the communities that they cover.   In my brief conversation with Chris we discussed how he and Kirk have managed to stick to their mission, the balancing act they sometimes have to play with their advertisers, how they have worked tirelessly to build a staff that shares their values, and how they are continuously experimenting with new methods that add greater value to their readers in a way that strengthens communities.    Take 30 minutes and listen to what Chris has to say, and be sure to check out their work at technica

Cass Bailey runs Slice Communications, a Public Relations firm in the Philadelphia region.  Her journey has been both interesting and successful and in this episode of Leading Matters Cass discusses the importance of leveraging culture for competitive advantage and how to bring talent into the firm that will compliment the culture.  She also discusses how she has been able to prioritize operational disciplines that serve to not only support success today but build infrastructure to allow for scalable growth.  

Mike Liberman is the co-founder of one of the largest Hubspot Agencies in the world, in fact they were the first partner to achieve Hubspot's Diamond partner designation.  The key to this success has been a dedication and focus on helping their clients understand the criteria by which inbound marketing success should be measured.  Mike also covers the growing marketing agency services gap that frequently leaves clients feeling as though they are not getting exactly what they need from their marketing services partners.  

This is a fantastic 20 minutes and you will absolutely pick up a thing or two from hearing the approach that Tiffany Sauder and her Indianapolis firm, Element Three, takes when helping their clients tell their stories.  From where the discussion of brand and strategy should live, to the reality that leveraging a content or inbound marketing approach is a long term investment, Tiffany's insight is formed from over 10 years in the space.  

Doug Claffey and his company WorkplaceDynamics focuses on workplace improvement.  They succeed in part because they take their mission extremely seriously.  Doug shares his insight into how they keep their mission centric and how companies can avoid what he calls an accidental culture.  Culture happens one way or the other, according to Doug, leaders have the responsibility to model their desired culture with their actions. 

A discussion with host Joel Capperella's brother Jay.  Jay has been a successful franchise sales professional for over 20 years, and in this episode shares the importance of branding and marketing to his potential buyers.