Breakthrough Pt Marketing Podcast With Chad Madden

Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like: How do you hedge against declining reimbursements? Inflation and staffing challenges are driving up costs. How can we maintain profitability? What are strategies for filling schedules and filling space? How are practice owners addressing staffing challenges? What is your experience with negotiating insurance contracts? What are the top 3 forces that will influence practices in the coming year? -------------------- How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer

John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days. In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay? Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793

Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to? This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you’re using it correctly — is to drive patient visits, reactivations, and referrals. In last week’s episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612 In today’s episode, he talks about handling email campaign responses. Armed with this information, you’ll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are: 1. New Patient Sequence 2. Workshop Registrants But this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're

I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing. My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl

In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including: What categories of expenses do you factor into your financial plan? What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing? Which marketing channels perform best for outpatient PT? This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer

Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live

Chad talks about the big movement Breakthrough is leading, along with physical therapists across the country, to fix the broken healthcare system. What is the Physical Therapists' Pledge? Why are hundreds of PTs signing it? What's the desired outcome? Chad answers all these questions in the podcast. To learn more and take the Physical Therapists' Pledge, visit PatientDemand.com. -------------------------------- Interested in joining the next podcast LIVE and participating in the conversation? Your next opportunity is coming up on Tuesday, December 6th. Register now at getbreakthrough.com/join-live

Carl Mattiola, the OTHER CoFounder of Breakthrough, takes over the podcast to talk about the opportunity with TikTok. This episode is a recorded session from Breakthrough's recent Virtual Summit. Carl answers questions like: “Are patients on TikTok?” “Is TikTok overhyped?” “What is the fastest growing demographic on TikTok? “What kind of content is working on the platform?” To view the recording with slides, visit https://info.getbreakthrough.com/virtual-summit-replay and scroll to the ‘TikTok’ session.

In this live session, we tackled the question of how to avoid a decline in visits during your slow season. I share how I worked with my team to eliminate our slow season entirely and turn it into our busiest time. We also discussed questions from the Breakthrough Inside Circle group on topics such as hiring and personnel, benefits verification, and more. Want more tips on how to grow despite the holidays, inflation, and declining reimbursements...? To schedule a free consultation and learn how you can boost Patient Demand in your community, visit getbreakthrough.com/podcastoffer

Chad recently conducted in-depth research on the state of healthcare in the U.S. In this episode, he shares his findings and discusses what it means for conservative care. To view the recorded version with slides, visit https://info.getbreakthrough.com/virtual-summit-replay. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Sign up here: getbreakthrough.com/join-live

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.

Chad recently came back from Breakthrough Live, an event where dozens of practice owners get together to work through and solve the biggest challenges in the practice. Chad shares his 5 biggest takeaways from the event, including how practice owners are approaching growth in the current economic climate, the opportunity with TikTok, and strategies to support hiring. The next Breakthrough Live event takes place in February. If you’re interested in attending, sign up here to join the waitlist: https://info.getbreakthrough.com/waitlist. This is for you if you are a practice owner who wants to grow your practice and if you're looking for help, ideas, and strategies from a community of like-minded practice owners.

Chad Madden takes the Grow Your Practice Podcast Live in this episode with live callers, including PT and chiropractic practice owners from across the country. They discuss how a marketing calendar can help drive consistent results from marketing efforts and marketing strategies that work. Chad works with a practice owner to build out a marketing calendar for the upcoming quarter and answers questions from the callers. Resources referenced in the call are linked below. Marketing Calendar Template (click file --> make a copy to edit): https://docs.google.com/spreadsheets/d/19xrIfV0vypzx-_hVUWiOBo8oceJ1VvP4ferbn-pnIJU/edit?usp=sharing Single Question Email Template: https://docsend.com/view/9aez372kpchrc3g8 Every Door Direct Mail: https://www.usps.com/business/every-door-direct-mail.htm 6 Email Marketing Ideas: https://drive.google.com/file/d/1ozwrMeeYAsuZpxqSMxW6pv3-yLdd71fS/view?usp=sharing Get a Demo of Breakthrough: getbreakthrough.com/podcastoffer The next Live event takes place Tuesday, Nov 1

Kristi Hudson on Having Difficult Financial Conversations with Patients During Stressed Economic Times Kristi Hudson, VP of Business Relations with ChiroHealth USA, shares 3 trends affecting private practice today and discusses how to have difficult financial conversations with patients in stressed economic times. To learn more, visit chirohealthusa.com or contact Kristi at kristi@chirohealthusa.com. Plus, check out these 3 financial tools for practice owners: Free Medicare Playbook: https://www.chirohealthusa.com/students/medicare-playbook/ Overhead Calculator: https://www.chirohealthusa.com/overhead-calculation/ A simple report of Findings Form: https://www.chirohealthusa.com/wp-content/uploads/2016/04/ChiroHealthUSA_Financial_Report_of_Findings_Form.xlsx Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Learn more at: getbreakthrough.com/join-live

Chad talks with Deepak Sharma, Owner of Primus Physiotherapy. They discuss Deepak’s journey of launching and growing his practice, and spending 80 hours a week treating patients. Today, Deepak is down to treating 16 hours per week. He has more free time to spend with his family and to focus on growing the business. In this episode, he talks about how he made that transition, mistakes made, and lessons learned. Want to join the next conversation LIVE? Sign up for Grow Your Practice Live, where you can ask Chad anything. Sign up here: https://getbreakthrough.com/join-live

In this episode, I talk about mentorship. I share a personal story about the time spent with my amazing mentor, Ernie Davis, and some of the lessons I've learned from him.

PT Practices were hit with major reimbursement cuts in 2022. Unfortunately, more cuts are expected in 2023. For many practices, this could reduce margins and threaten profitability. In this episode, BCMS President Mary Daulong summarizes what to expect from Medicare and reimbursements in 2023. We also discuss how to mitigate your risk and grow revenue. This episode is a must for any PT practice owner! We recommend listening to it before doing your financial planning for 2023. Please note, that this episode is repurposed from a webinar recording. To see the webinar recording with slides, visit https://info.getbreakthrough.com/medicare-on-demand To take advantage of the exclusive offer from Breakthrough for podcast listeners, visit getbreakthrough.com/podcastoffer

This week, we took the Grow Your Practice Podcast Live! We invited listeners to join the conversation Live on Zoom to ask questions and share their expertise. Chad discussed the biggest mistake practice owners make during economic uncertainty and shared 4 must-do marketing strategies to employ during uncertain times. Listeners asked questions about 2023 Medicare cuts, conversion conversations, the future of PT, and more.

Get your notepad out now because you'll want to take notes throughout this episode! Chad has a great conversation with Business Coach, Author and Doctor of Chiropractic, Dr. Stephen Franson. Dr. Stephen shares information on how to achieve alignment, and why alignment is a better goal than balance. He talks about how to build the right team and how to think about marketing. He also shares 5 counterintuitive opportunities during economic uncertainty. Want more content like this? Subscribe to Dr. Stephen's podcast, the Remarkable CEO Podcast: https://podcasts.apple.com/us/podcast/the-remarkable-ceo-for-chiropractors/id1469158741 And be sure to get your copy of the CEO Quarterly Marketing Report. It will help you set your marketing KPIs and evaluate marketing hires. You can download the report here: https://theremarkablepractice.com/marketingreport-chad/ Follow Dr. Stephen on Instagram at @DrStephenF and @TheRemarkable Practice and go join his free Facebook Group, The Remarkable Practice. SPECIAL A

Chad shares a recording of a recent Patient Demand course that he taught to private practice owners. In the course, Chad goes in-depth into the 3 pillars of private practice marketing: Attract, Convert, and Measure. SPECIAL ANNOUNCEMENT: What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return?  That is exactly what you can do in an upcoming LIVE episode of the podcast.   You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered. The first event takes place Thursday, September 1 at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw