Askalli: Self-publishing Advice Podcast

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss how to make more money than the average author. Anecdotal evidence indicates that authors who take self-publishing seriously earn more, on average, than authors who are exclusively trade-published. As ALLi conducts research into independent author income, Orna and Joanna review some initial findings, survey the landscape, and ask: What levers can you pull to make more money as an indie author? The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestsel

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy discuss the three models of independent publishing. They are volume publishing, engagement publishing, and craft publishing. Each model comes with its own priorities and values that affect every aspect of the publishing process, from production to promotion. Orna details how each model works. The Creative Self-Publishing podcast stream is sponsored by Orna Ross’s guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for AL

Today on the Self-Publishing News podcast: Amazon changes its ebook returns policy, much to the relief of authors. Also, Substack allows private, curated audiences. And in the Tech Corner, humans strike back against AI. News Editor Dan Holloway and News and Podcast Producer Howard Lovy discuss these and other stories making the news this month in indie publishing.  Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. About the Hosts Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle. Howar

My guest this episode is Karen A. Chase, who began her career in advertising and marketing before she had an epiphany one day and decided she wanted to contribute something more lasting to society as an author. But she also uses her background to help other authors navigate their way through the many roads to marketing their work. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org

Unlimited marketing is one of the topics covered in this month's AskALLi Member Q&A with Michael La Ronn and Orna Ross.  Other questions include: If you had $10,000 to spend on marketing, how would you spend it? What are your tips for publishing a 900-page book? Can you give a refresher on the benefits, pros/cons of using IngramSpark? Where can I find an illustrator? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.  Find more author advice, tips and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy talk about where to spend your time, energy, and money. Indie publishers juggle many roles as they write, publish, and market their work, plus hold down other jobs to pay the bills. Sometimes, it can seem overwhelming. In this episode, Orna answers questions on how to prioritize and focus on the most meaningful aspects of your indie author business. The Creative Self-Publishing podcast stream is sponsored by Orna Ross’s guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independen

In today's Beginners Self-Publishing Podcast: book formats and distribution. When average readers discuss the book trade, many tend to have a one-track mind focused on print books and physical bookstores. The truth, though, is that books have much more potential in terms of formats and distribution. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey lead a discussion on the range of intellectual property assets an author can create from a single book, and the places they can distribute, covering everything from large print to digital audiobooks, and libraries to pay-as-you-go reading apps.   Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestsel

My guest this episode is Maryann Reid, who writes women's fiction aimed at an African American audience, and she found success with that formula at St. Martin's Press for a decade. Then the economic downturn happened in 2008, and she had to rethink everything. She came out the other side with a new voice as an indie author. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss opportunities for indie authors in 2023. The rise of AI tools, the growth of the creator economy, and the emergence of previously underrepresented writers and genres mean 2023 looks set to be an exciting year to be writing and publishing books. In this AskALLi Podcast, Orna and Joanna survey the opportunities and challenges for indie authors aiming to make better books and reach more readers in the year ahead. The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and

In this Self-Publishing Conference Highlight, Penny Sansevieri discusses the seven ways to build direct connections with readers. You’ve probably heard the term “super fans” thrown around a lot. But how do you go from having casual readers to activating the super fan connection? By the end of this session, you will learn how to build more connections with readers, drive more word-of-mouth recommendations, get more reviews, and sell more books! This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

My guest this episode is Millicent Eidson, a retired public health veterinarian and epidemiologist who worked for the Centers for Disease Control and Prevention along with state health departments. Now she's the author of the Maya Maguire microbial mystery series, which seeks to make public health and climate change understandable and even entertaining to a general audience, something that is necessary in the age of pandemics. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become

Today on the Self-Publishing News podcast: Experiments with Midjourney and ChatGPT. ALLi News Editor Dan Holloway and News and Podcast Producer Howard Lovy discuss the latest developments in artificial intelligence. Apple turns to AI for audiobook narration, and many authors are up in arms over a children's book written and illustrated by AI. Howard talks about his experiments with AI in fiction and how the technology can be incorporated into your creative work without replacing it. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. About the Hosts Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry

Cover plagiarism is one of the topics covered in this month's AskALLi Member Q&A with Michael La Ronn and Sacha Black. Other questions include: In the United States, should I register my copyright to send ARCs to readers? Does ALLi offer access to scriptwriters? My contract with my literary agent is scheduled to close in forty-five days. Can I self-publish my book on pre-order? What's the best way to handle character backstories that don't end up in my book? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.  Find more author advice, tips and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the to

My guest this episode is Stacey Aaronson. She is a ghostwriter, editor, cover designer, layout artist, and publishing partner for indie authors, but perhaps what gave her the most personal satisfaction was writing a book about her mother, who was a teenager when Stacy was born. Together, they formed a unique spiritual bond.  ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceindependentauthors.org. About

In today's Beginners Self-Publishing Podcast: creating an author imprint. Author stereotypes skew heavily in favor of “starving artists,” disregarding that those who succeed are often savvy entrepreneurs. If you want to emulate the winners then you will also need to learn business skills, starting with creating an imprint. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why creating an imprint can help you run a smoother author business, as well as the paperwork involved, legal and financial matters, and anything else a fledgling author needs to know if they want to build a robust, long-term organization. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business se

On the Creative Self-Publishing Podcast, we'll talk about annual planning for your indie author business. It's the end of the year, so it's time to think about what 2023 is going to look like. But it's not as daunting a task as it may seem. The way to do it is to break the year down into manageable chunks. And here to guide us along are ALLi Director Orna Ross and News and Podcast Producer Howard Lovy. The Creative Self-Publishing podcast stream is sponsored by Orna Ross’s guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work f

Ad coaches, anonymous ratings, and barcodes are a few of the topics covered in this month's AskALLi Member Q&A with Orna Ross and Sacha Black. Questions include: What do I do if Amazon terminates my account? Should I pay a coach to help me with Amazon Ads? How do I determine if a contest is worth it? Do I need a barcode? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.  Find more author advice, tips and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at all

My guest this episode is Landis Wade, who was a trial lawyer until he reached his fifties, and then decided he wanted to leave a different kind of legacy than just the cases he's won. So he set out on a different journey as an indie author. Along the way, he launched a podcast to learn from other authors just how to run an indie publishing business. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at allianceinde

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (und

My guest this episode is Debbie Young, who many of you already know from our ALLi member forums on Facebook. She's usually there to answer questions about indie publishing. Well, Debbie, a writer of cozy mysteries, recently signed a deal with a trade publisher. But, as she says in our interview, she approached her negotiations with a traditional publisher with the mindset of an indie author. ALLi's Inspirational Indie Author Podcast stream is sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven