Business Breakthrough

Anniversary Gift: From Me to You I am beyond thrilled that our audience and our community is growing so much. Last week we brought back everyone’s five favorite guests in a punch-punch 5-day series (if you didn’t get your power-packed value yet, tune in using the links below). This week, I have an http://estierand.com/5daychallenge (anniversary gift) for you! How cool is that? What’s the gift? The gift is that I’ll make sure you stop selling snowcones instead of icebergs. I’ll explain.   Snowcones or Icebergs? You’re walking down the street, and you see this little snowcone stand on the street corner, manned by your family member, or colleague, or acquaintance, or neighbor. And, he is killing it. People are lined up around the block to buy his snowcones. You’re like, dude, that’s so easy, I could do that. I’m going to give it a try. So you open up a snow cone stand on a corner nearby. Your stand looks pretty similar to his, your pricing is similar

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests. In this episode, Arthur Carmazzi will rock your world as he dives deep into the way different brains build clarity about the world around them. Join us to understand how to build the ideal team by bringing in people with brain processes that complement each other.   Tune in to the rest of our anniversary series   Monday 13th May: Episode 1 http://estierand.com/a1 (Local Marketing Genius with Jacob Guttman) http://estierand.com/35 (Previous Episode 35): Work On Your Business, Not In Your Business   Tuesday 14th May: Episode 2 http://estierand.com/a2 (Get Unlimited Free PR with Ashley Crouch) http://estierand.com/06 (Previous Episode 6): Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 http://estierand.com/a3 (Get Your Ideal Client Every Time with Tyson Franklin) http://estierand.com/29 (Previous Episode 29): Street Smarts make Millio

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests. In this episode, Brian Wallace joins us again with top tips on how to niche down to up your profits ten-fold!   Tune in to the rest of our anniversary series   Monday 13th May: Episode 1 http://estierand.com/a1 (Local Marketing Genius with Jacob Guttman) http://estierand.com/35 (Previous Episode 35): Work On Your Business, Not In Your Business   Tuesday 14th May: Episode 2 http://estierand.com/a2 (Get Unlimited Free PR with Ashley Crouch) http://estierand.com/06 (Previous Episode 6): Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 http://estierand.com/a3 (Get Your Ideal Client Every Time with Tyson Franklin) http://estierand.com/29 (Previous Episode 29): Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 http://estierand.com/a4 (The Power of Niche with Brian Wallace) http://estierand.co

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Tyson Franklins joins us again with some timeless wisdom on how to get the right clients queueing up at your door!   Tune in to the rest of our anniversary series   Monday 13th May: Episode 1 http://estierand.com/a1 (Local Marketing Genius with Jacob Guttman) http://estierand.com/35 (Previous Episode 35): Work On Your Business, Not In Your Business   Tuesday 14th May: Episode 2 http://estierand.com/a2 (Get Unlimited Free PR with Ashley Crouch) http://estierand.com/06 (Previous Episode 6): Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 http://estierand.com/a3 (Get Your Ideal Client Every Time with Tyson Franklin) http://estierand.com/29 (Previous Episode 29): Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 http://estierand.com/a4 (The Power of Niche with Brian Wallac

 Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Ashley Crouch joins us again with unlimited ideas of how to get publicity for your business!   Tune in to the rest of our anniversary series   Monday 13th May: Episode 1 http://estierand.com/a1 (Local Marketing Genius with Jacob Guttman) http://estierand.com/35 (Previous Episode 35): Work On Your Business, Not In Your Business   Wednesday 15th May: Episode 3 http://estierand.com/a3 (Get Your Ideal Client Every Time with Tyson Franklin) http://estierand.com/29 (Previous Episode 29): Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 http://estierand.com/a4 (The Power of Niche with Brian Wallace) http://estierand.com/07 (Previous Episode 7): Why Being Super Niche is the Key to Success   Friday 17th May: Episode 5 http://estierand.com/a5 (Colored Brain Processing with Arthur Carmazzi) http://estierand.com/33 (Previous Epi

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Jacob Guttman joins us again with some timeless wisdom on local marketing strategy and how to align your marketing with business goals.   Tune in to the rest of our anniversary series   Tuesday 14th May: Episode 2 http://estierand.com/a2 (Get Unlimited Free PR with Ashley Crouch) http://estierand.com/06 (Previous Episode 6): Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 http://estierand.com/a3 (Get Your Ideal Client Every Time with Tyson Franklin) http://estierand.com/29 (Previous Episode 29): Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 http://estierand.com/a4 (The Power of Niche with Brian Wallace) http://estierand.com/07 (Previous Episode 7): Why Being Super Niche is the Key to Success   Friday 17th May: Episode 5 http://estierand.com/a5 (Colored Brain Proc

If you’ve ever watched the Netflix film, Narcos, you’ll know that the most violent time in Colombian history was when drug lord, Pablo Escobar, declared total war on the Colombian government. Ricardo Gutierrez was serving in the Colombian military during that time, an experience that shattered his childhood dream of enjoying life in his native town of Bogota, Colombia.   In this episode, Ricardo shares his journey of leaving Colombia for Australia and setting up his life and his business there. He also shares his struggle of promoting his new business using methods that are worthwhile and pay back on the time and money invested in them. Join us for an incredible journey and some timeless business advice.   Teaser:   My Guest: Ricardo Gutierrez Ricardo Gutierrez was born in Bogota, Colombia. After serving in the Colombian military during one of the most violent periods in recent Colombian history, he moved to Australia where he studied architecture. Ricardo then got a job in a

If you’ve ever watched the Netflix film, Narcos, you’ll know that the most violent time in Colombian history was when drug lord, Pablo Escobar, declared total war on the Colombian government. Ricardo Gutierrez was serving in the Colombian military during that time, an experience that shattered his childhood dream of enjoying life in his native town of Bogota, Colombia.   In this episode, Ricardo shares his journey of leaving Colombia for Australia and setting up his life and his business there. He also shares his struggle of promoting his new business using methods that are worthwhile and pay back on the time and money invested in them. Join us for an incredible journey and some timeless business advice.   Teaser:   My Guest: Ricardo Gutierrez Ricardo Gutierrez was born in Bogota, Colombia. After serving in the Colombian military during one of the most violent periods in recent Colombian history, he moved to Australia where he studied architecture. Ricardo then got a job in a

If you’ve ever watched the Netflix film, Narcos, you’ll know that the most violent time in Colombian history was when drug lord, Pablo Escobar, declared total war on the Colombian government. Ricardo Gutierrez was serving in the Colombian military during that time, an experience that shattered his childhood dream of enjoying life in his native town of Bogota, Colombia.   In this episode, Ricardo shares his journey of leaving Colombia for Australia and setting up his life and his business there. He also shares his struggle of promoting his new business using methods that are worthwhile and pay back on the time and money invested in them. Join us for an incredible journey and some timeless business advice.   Teaser:   My Guest: Ricardo Gutierrez Ricardo Gutierrez was born in Bogota, Colombia. After serving in the Colombian military during one of the most violent periods in recent Colombian history, he moved to Australia where he studied architecture. Ricardo then got a job in a

Mihran Kirakosian is a dancer-choreographer who has danced with some of the world’s biggest names like Britney Spears,  Madonna and Ricky Martin. In this episode, Mihran, whose YouTube channel- MihranTV, has over 1.5 million subscribers, shares how you can make money on YouTube, but also the pitfalls to be aware of and how you can invest in creating the best videos, that receive millions of views without ever bringing in a cent of ad revenue to your pocket.   Teaser:   My Guest: Mihran Kirakosian Mihran Kirakosian is widely known for his extensive work with Britney Spears, Madonna, Ricky Martin, and many more. In addition, Mihran served as an assistant choreographer/artistic director for NBC’s popular show “The Voice.” Mihran has built a brand that consists of his own YouTube channel. As the content creator of “MihranTV,” his hugely popular YouTube channel is subscribed to by over 1.5 million fans worldwide. In March of 2019, Mihran opened the doors of his own production company/

Mihran Kirakosian is a dancer-choreographer who has danced with some of the world’s biggest names like Britney Spears,  Madonna and Ricky Martin. In this episode, Mihran, whose YouTube channel- MihranTV, has over 1.5 million subscribers, shares how you can make money on YouTube, but also the pitfalls to be aware of and how you can invest in creating the best videos, that receive millions of views without ever bringing in a cent of ad revenue to your pocket.   Teaser:   My Guest: Mihran Kirakosian Mihran Kirakosian is widely known for his extensive work with Britney Spears, Madonna, Ricky Martin, and many more. In addition, Mihran served as an assistant choreographer/artistic director for NBC’s popular show “The Voice.” Mihran has built a brand that consists of his own YouTube channel. As the content creator of “MihranTV,” his hugely popular YouTube channel is subscribed to by over 1.5 million fans worldwide. In March of 2019, Mihran opened the doors of his own production company/

Mihran Kirakosian is a dancer-choreographer who has danced with some of the world’s biggest names like Britney Spears,  Madonna and Ricky Martin. In this episode, Mihran, whose YouTube channel- MihranTV, has over 1.5 million subscribers, shares how you can make money on YouTube, but also the pitfalls to be aware of and how you can invest in creating the best videos, that receive millions of views without ever bringing in a cent of ad revenue to your pocket.   Teaser:   My Guest: Mihran Kirakosian Mihran Kirakosian is widely known for his extensive work with Britney Spears, Madonna, Ricky Martin, and many more. In addition, Mihran served as an assistant choreographer/artistic director for NBC’s popular show “The Voice.” Mihran has built a brand that consists of his own YouTube channel. As the content creator of “MihranTV,” his hugely popular YouTube channel is subscribed to by over 1.5 million fans worldwide. In March of 2019, Mihran opened the doors of his own production company/

Most people have the wrong idea of what balance means, especially when it comes to work-life balance. According to Meny Hoffman, CEO of PTEX group and proud husband and father of seven, work-life balance means giving 100% to whatever and whoever needs it at the time, rather than giving splitting your time and energy evenly between the two. Tune in to hear how Meny has managed to give the best and the most to both his family and his business throughout 18 years in business. In this episode Meny shares also pearls of wisdom on how to deal with competition, hire your first employee and grow your business, plus his struggle of turning down opportunities that he would have given anything for in the early years of his business.   Teaser: My Guest: Meny Hoffman Meny Hoffman is the CEO of PTEX Group, an award-winning business solution agency headquartered in Brooklyn. He is a lifelong entrepreneur and is passionate about collaborating with growing businesses to create winning strategies that allow them to l

Most people have the wrong idea of what balance means, especially when it comes to work-life balance. According to Meny Hoffman, CEO of PTEX group and proud husband and father of seven, work-life balance means giving 100% to whatever and whoever needs it at the time, rather than giving splitting your time and energy evenly between the two. Tune in to hear how Meny has managed to give the best and the most to both his family and his business throughout 18 years in business. In this episode Meny shares also pearls of wisdom on how to deal with competition, hire your first employee and grow your business, plus his struggle of turning down opportunities that he would have given anything for in the early years of his business.   Teaser: My Guest: Meny Hoffman Meny Hoffman is the CEO of PTEX Group, an award-winning business solution agency headquartered in Brooklyn. He is a lifelong entrepreneur and is passionate about collaborating with growing businesses to create winning strategies that allow them to l

Most people have the wrong idea of what balance means, especially when it comes to work-life balance. According to Meny Hoffman, CEO of PTEX group and proud husband and father of seven, work-life balance means giving 100% to whatever and whoever needs it at the time, rather than giving splitting your time and energy evenly between the two. Tune in to hear how Meny has managed to give the best and the most to both his family and his business throughout 18 years in business. In this episode, Meny also shares pearls of wisdom on how to deal with competition, hire your first employee and grow your business, plus his struggle of turning down opportunities that he would have given anything for in the early years of his business.   Teaser:   My Guest: Meny Hoffman Meny Hoffman is the CEO of PTEX Group, an award-winning business solution agency headquartered in Brooklyn. He is a lifelong entrepreneur and is passionate about collaborating with growing businesses to create winning strategies that allow t

Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his.   Teaser:   My Guest: Ben Matteucci Ben Matteucci started his career at age 18 doing door to door sales. He is now the co-owner of Zima, which he founded three and a half years ago. Ben is currently taking care of 68 active clients, of which 40 are real estate agents, and is managing over $1 million dollars in ad spend. He has worked with Seattle’s and some of the country’s biggest brands doing PPC advertising and video production.   Pivotal Moments: While in college, spent his summer vacation going door to door selling pest control for a company called Aptive. Was

Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his.   Teaser:   My Guest: Ben Matteucci Ben Matteucci started his career at age 18 doing door to door sales. He is now the co-owner of Zima, which he founded three and a half years ago. Ben is currently taking care of 68 active clients, of which 40 are real estate agents, and is managing over $1 million dollars in ad spend. He has worked with Seattle’s and some of the country’s biggest brands doing PPC advertising and video production.   Pivotal Moments: While in college, spent his summer vacation going door to door selling pest control for a company called Aptive. Was

Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his.   Teaser:   My Guest: Ben Matteucci Ben Matteucci started his career at age 18 doing door to door sales. He is now the co-owner of Zima, which he founded three and a half years ago. Ben is currently taking care of 68 active clients, of which 40 are real estate agents, and is managing over $1 million dollars in ad spend. He has worked with Seattle’s and some of the country’s biggest brands doing PPC advertising and video production.   Pivotal Moments: While in college, spent his summer vacation going door to door selling pest control for a company called Aptive. Was

Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice. When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand. In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.   Teaser: My Guest: Shany Kaufman Shany Kaufman is the CEO of ICO Design Group, an Architectural Design Firm

Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice. When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand. In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.   Teaser: My Guest: Shany Kaufman Shany Kaufman is the CEO of ICO Design Group, an Architectural Design Firm