Social Media Weekly

on Third Party Privacy Manager for Social Media, Instagram Demoting Inappropriate Content, LinkedIn Promoting Engagement, Facebook Testing News Feeds in Stories, and more. 

Thanks to bad governance and lack of experience, Social Media is turning into a cesspool that nobody wants to be a part of. As users move back into the safety of private chatrooms, they build a wall around them and shun out brands.  Here are some tips on preparing your brand for the eventuality of this happening. 

This week: Governments take action against misbehaving Social Media platforms, Snapchat finds new way to make money, Some Facebook users were asked to provide email passwords, Lush UK reduces Social Media usage

All of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to  hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week. 

On Instagram Video Scrubbing for Posts, Facebook Making Ads Transparent To All, Facebook Teaches Regulators How to Regulate, Facebook Shows Us Why We See Certain Posts, Porn Without Visuals, and more.  

Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April. 

on Apple's TV+, Facebook's NEW Privacy Scandal, the Future of Live Videos After Christchurch Incident, YouTube's Exit From Original Content, Messenger Adding Reply-to Feature, and Instagram's Move into eCommerce. 

When all social media platforms are shifting their focus towards videos, having video content is no longer an option. But it isn't as easy as we all expect. Here are some tips to get your started in the right direction, in case you're stuck. 

Instagram Lets Us Pause Notification by up to 8 Hours, Facebook Pumps Cash into Original Entertainment Content, Twitter May Switch Focus to Visuals, New Social Media Companies See Opportunity in Facebook's Fall, Facebook Curbs Revenge Porn, SnapChat and Facebook Ups Game on Gaming. 

Pairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.

Breaking Up or Regulating Tech Giants? There's a Sinister Reason Why Facebook is Merging His Platforms, Twitter launches closed-beta for experimental app TWTTR, Instagram may let us watch videos together, Social Media doubles down on fake news and hate speech and more

There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail

Facebook wants 50% cut for subscription fees, TikTok educating on safety and privacy the right way, Twitter introduces Video Analytics tools, Podcast usage rises as Social Media declines, SnapChat tests 8 new languages, and more

Influencers are both effective and ineffective, depending on the  criteria you use to source them with. If you are unsure of how to start,  these few tips can help get your started in the right direction. 

Facebook Finally Shuts Down Its Spyware VPN, Facebook Will Soon Automate All Your Allocated Ads Budget, Instagram Rolling Out More Functions, and We Discuss Effectiveness of Square vs Vertical Social Videos. 

Using social media is difficult if you're in a B2B environment,  primarily because it's not built for business. But here are a few good  ideas that you can implement into your campaign calendar.

LinkedIn Live is Coming Soon, Instagram Brings DM to the Web, TikTok Testing Native Video Ads, Facebook Tracks Users It Thinks Could Threaten Its Employees, WhatsApp will Let Us Reject Group Invites, and more 

The biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very grey, users are getting tired of it. How will brands need to change their Marketing efforts moving forward so they don't appear predatory and unethical? Listen as we talk about possible methods. 

Malaysia Ranks 4th in Global Internet Penetration, Germany May Block Messenger-WhatsApp-Instagram Merge, Instagram and Facebook Removes Self-Harm Content, Instagram Brings IGTV to our Posts, Spotify Gets Serious with Podcast, and more. 

This up and coming generation has a high potential spending power, but  are more conscious than their parents. They buy into value more than  brand, and they have almost no patience. These 6 Tipsy Tips will help  your brand position better for them