Rock Your Wedding Biz

On today's episode, we chat about all things sales with special guest Maria Bayer. We tackle confidence, mindset, how to sell without being "salesy" and what to do when a potential client asks for a dreaded discount. Maria shares actionable strategy and amazing tips to help you up-level your business and become oh-so-profitable in the process. "Change your mindset, change your life!"

This week, Mindy leads a fascinating discussion all about Social Media Trends for 2019. What's in store for us next year? Augmented reality, more authenticity, ChatBots, Alexa, and MORE! As you know, we love social media, so we are here for it all! Listen in as Renee shares her encounter with a chatbot, Mindy discusses her boyfriend Lin Manuel-Miranda, and we share our social media goals for 2019. Also, hear more about Mindy's yearly online course, Step Up your Social Media, and visit our website to get a special discount code specifically for our listeners! Let's dig in!

Are you obsessed with paper planners like Mindy & Renee are? Or have you always wanted to try a paper planner, but didn't know where to start? Either way, we've got you covered. Over the years, we've invested time, money, and online shopping into finding the perfect planner, and today, we bring this heavy research to you! We are recommending our fave planners and giving you the pros & cons of some popular brands too. Get out your good pens (don't lie, you know you have a favorite pen) and let's get to planning ... old school paper planning, that is.

Styled Shoots. If you are a Wedding Pro, we know you have an opinion on them. Whether you love them, hate them, or fear them, we've got you, boo! Styled Shoots are a necessary part of any Wedding Pros promotion and marketing budget, but you don't have to go it alone. We have best practices, tools, tips, and tricks to make your styled shoot efforts as successful as possible. We get down to the nitty-gritty and chat about budgeting, positioning, vendor relationships, and of course, design. Get ready rockstars, this is one you don't want to miss!

'Tis the season for gift giving, and we have lots of ideas for you! In this episode, we are sharing some unique and easy gift options for your clients and vendor pals. Gifting doesn't have to be stressful or expensive. Sometimes the simplest gesture will go a long way. The most important part of gifting is showing gratitude, not just this time of year, but all year long!

Do you struggle with goal setting, or keeping New Year's resolutions? We can help you with that! Molly Mahar is this week's guest, sharing her best tips for figuring out where you want to go and how to get there.

Renee and Mindy dive back into a topic that is near and dear to Renee's heart: The Death of Day-of Coordination. This one is for our Wedding Planners! We talk about why DOC and MOC terminology is so damaging to your sales process, and what you can do to turn that around. Renee gives tips and tricks on how to position yourself as an Expert in your market, and how you can use Wedding Management to express your unique service offerings.

We are tackling a spooky topic for this week's episode: Managing scary clients. Sometimes you can't avoid being in a situation with a difficult client so we're chatting all about it, including how to break up with a client if absolutely necessary.

Here's what we know for sure: 1. Chocolate cures everything 2. Disneyland is the happiest place on Earth. 3. If you're not building an email list, you're missing out on a major opportunity to uplevel your biz. If Instagram disappeared tomorrow, how would you contact your fans? Uh huh. Exactly. Email list building is SO important for wedding pros, and Cristina Barragan walks us through her simple and,  dare we say, easy process for building her list. Best of all, she does it without every using the dreaded word "newsletter"!  This is a must-listen episode for everyone, at any stage of business.

Even though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it's between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it's checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.

We know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She's sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.

When was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you're there, and how to make the most of all that new information AFTER the conference is over. Plus - we're sharing how you can see Renee speak at Wedding MBA in November 2018 and where you can meet up with us!

In this special bonus episode, Renee and Mindy discuss the merger between The Knot and Wedding Wire and what this might mean for wedding pros who advertise with one or both companies.

We talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty - HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!

Instagram - our friend and our foe. Kidding! But it does seem that way sometimes, yes? It's an essential platform for wedding pros, so you're committed to it. But are you sure you're doing it "right"? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram - and we tell you how to fix 'em! Are you curious to see if you've committed any of these 5 deadly Instagram sins? Let's go, wedding rockstars!

On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!

Feel like you need a little guidance in your business but are confused by the options? We're breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let's rock!

Today's episode is All About YOU, Rockstar! Well, it's about your About website page, and that's just as good. We walk you through the do's and don'ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you ... they buy from you. Boom. Let's get to it! 

Rockstars, tell the truth...are you still pinning recipes you may never make or home decor ideas to Pinterest, but nothing else? Did you know that Pinterest is a VERY powerful search engine that can push your biz to the 1st page of Google? Jessica Carrillo of Art and Soul Events is our guest today, and we are talking All Things Pinterest - specifically, Using Pinterest to Boost Your Biz! Let's get to it! 

Is SEO something that feels like a mystery to you? Are you just ignoring it, hoping it goes away? SEO isn't scary, we promise. In fact, we are making SEO sexy in this episode! Well, as sexy as Search Engine Optimization can get. Join us for beginning tips and encouragement to get your SEO game off the ground!