Real Estate Show By Green

What does it take to be an effective leader? What tasks do leaders perform in order to serve those impacted by their influence? In this episode, Michelle Moore discusses the crucial aspects of being in a position of leadership.

The email signature is often considered a necessary tool that professionals use when communicating online. What makes it so effective? Michelle Moore discusses two simple yet powerful parts of the email signature that could increase sales and productivity.

Ep. 13 It is easy to forget that closing is an essential part of the selling process. Asking great questions to frame the important issues for the buyer is crucial. It’s not about selling people something they don’t want. It’s about selling people the things they say they want and need. To that end, Michelle Moore offers five helpful scripts that get at the heart of the matter: helping you match the buyer with a property that works for them.

There is a difference between “easy” and “smooth.”  Every real estate transaction can bring its own share of issues, some bigger, some smaller. However, agents and brokers need to ask themselves: “What do I do in my transactions in order to make things go smoothly.” We must be self-reflective. We must ask ourselves BOTH what we are doing right and, equally important, when things go wrong, what we are doing wrong.  In the end, clear and proactive communication goes a long way toward helping things go smoothly.

When you are in the picture, it is hard for you to see some of the solutions. That is why it is important to have a coach. However, if you make the decision to hire a coach you must 1) show up; 2) be coachable (i.e., know your weaknesses); and 3) follow through with what your coach instructs you to do.

Chris Lowry of Burns Insurance Group joins Michelle Moore and chats about insurance as it pertains to investors. First, Chris notes that flood insurance is changing. Because of the changing climate, proximity to water, any water, can be a threat. Flood insurance may be required and that impacts your bottom line. Second, if you have a significant volume of properties, consider swapping out your individual policies for a blanket policy that will give you a better rate.  Third, do NOT assume that vandalism is covered in your insurance policy. You have to ask for it. Finally, Chris reminds us that a builder or contractor working on your property should be required to have a certificate of insurance.

Toni Tyler-White, owner of Contract to Close Real Estate Services, Franklin, TN, visits Michelle and describes the delays caused by buyer financing issues, the closing disclosure not going out on time, when the buyer changes the lender without sharing it with the agent or title company, and a low appraisal.

Taking action makes everything possible. Many don’t try because they fear failure. But you haven’t failed if you haven’t quit trying. Activity opens doors to opportunities that wouldn’t have been available otherwise. Intentional action is everything. Just start moving toward your goals.

When posting on social media, think about who might be interested or affiliated with your topic and tag them. Use hashtags, both big concept hashtags (e.g., #luxuryhomes) but also localize your hashtags (e.g., #Dallasluxuryhomes). Post regularly and interact with those with comment. Bonus idea: you don’t have to master EVERY social media platform. Find your audience and use that platform.

When speaking on the phone with a prospect, the goal of the real estate agent is always to get a face-to-face appointment. Michelle urges us not to try to push ourselves on them, selling them on why they need a real estate agent. Instead, get the appointment. Build rapport with them. Establish trust.

The attainment of long-term goals doesn't just happen by accident. Success comes from intentional action. Michelle Moore proposes that we ask this set of questions: 1) What do I want to accomplish this week to achieve my goals?; 2) What do I need to do each day to get where I am going?; and 3) Does my schedule reflect my goals?

Title attorney Tish Baldwin explains to Michelle that there are substantial savings to be had if the buyer knows how they want to hold title; is prepared with information regarding the existence of an HOA and insurance needs; and has great communication with the lender. Lastly, Tish recommends that if the buyer is paying for title policy, they should ask the seller if they have a policy that may be utilized.

Toni Tyler-White, owner of Contract to Close Real Estate Services, Franklin, TN, visits Michelle and outlines four ways her services make a difference for a real estate agent. Her business provides an assistant without the financial responsibilities; frees up the agent's time by handling paperwork; extends the agent's customer service; and takes pressure off the agent by handling the scheduling of key dates. 

The old saying "The money is in the list" is spot on. An email list is made up of people who have opted in to hear your message. Michelle Moore discusses how and why this can impact profits, how it ushers your audience into your sales funnel, and maintains direct contact with this audience.

In this episode, Chris Lowry with Burns Insurance group shares the 3 things you need to know about host advantage when it comes to Airbnb properties.

How you deal with your leads? Do you know your conversion rate?  In this episode, Michelle Moore discusses how and why to polish up on your lead generation processes.

Does the idea of speaking publicly leave you with cold sweats? Today, Michelle Moore imparts some encouraging tips that will help you to stay in control of those jitters, your stage presence, and your audience.

How can you be more productive in the 24 hours you’ve been given today? What do you need to have in place to reach your goals? Join Michelle Moore as she discusses strategies that will increase your overall efficiency.