Consuming The Craft

John Hedburg is the founder of Bottle Rocket Design, an alumni graduate of the Craft Beer Institute program, and a web designer for craft beer breweries across the industry. John joins me today to discuss how to build brand loyalty by designing a stellar website. He shares the factors you should consider when planning your website design, the importance of using professional photos and videos on your website, and the difference between using a website builder platform such as Wix or Squarespace versus hiring a professional web designer. He also explains why it’s important to design your website with a mobile-first mindset, how to create engaging and relevant content to build your brand and website authority, and why it’s important to keep your website content up-to-date in an ever-changing online environment. This week on Consuming the Craft:●     The most important factors to consider when designing a website for your craft beer brewery.●     The information your website should include.●     Copywriting best