Reggie James - Hello World

In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic 'What is demand generation marketing?' and how it can boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of Digital Clarity.   Jim and Reggie chat about moving beyond traditional marketing metrics like ROAS and KPIs to emphasize the importance of nurturing future clients and building trust over time for a better return on investment. The discussion covers many topics, including the Snoop Dogg Solo Stove controversy, which serves as a case study to highlight the difference between lead generation and demand generation and the necessity of patience and faith in your marketing efforts.   Reggie shares insights on the 95-5 rule, emphasizing the importance of nurturing leads and understanding that not everyone is ready to buy immediately. He also covers the significance of understanding buyer behavior, authenticity in market