Reggie James - Hello World

In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic 'What is demand generation marketing?' and how it can boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of Digital Clarity.   Jim and Reggie chat about moving beyond traditional marketing metrics like ROAS and KPIs to emphasize the importance of nurturing future clients and building trust over time for a better return on investment. The discussion covers many topics, including the Snoop Dogg Solo Stove controversy, which serves as a case study to highlight the difference between lead generation and demand generation and the necessity of patience and faith in your marketing efforts.   Reggie shares insights on the 95-5 rule, emphasizing the importance of nurturing leads and understanding that not everyone is ready to buy immediately. He also covers the significance of understanding buyer behavior, authenticity in market

Reggie talks to Connie Whitman of the Sales Game. Connie's motivational quote for the day was by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to...[so we can] create a great value exchange between the brand and consumer in ways we couldn’t do before.” Check Out These Highlights:     When I started my career, we were analog.  The internet had just been introduced to the world, and understanding it, if you could afford a computer, had a steep learning curve because it seemed like an alien invention.  Today's topic interests me as a person in business for over 23 years, constantly learning how to leverage the digital world and, more importantly, the new wave of AI in business and marketing.  My guest and I will dig in, and he will provide insights on how businesses can leverage data, new technologies, and strategic approaches to drive tangible results.  About Reggie James: Reggie is a distinguished marketing and digital str

The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of branding and the need for businesses to redefine themselves in the post-pandemic era. The Commoditization n the Market Reggie started by describing how changes in consumer behavior have significantly shaped the evolution of digital marketing over time. He pointed out that many companies in the B2B space struggle to differentiate themselves in the commoditized digital marketing market. This is where Reggie’s consultancy, Digital Clarity, comes into play, helping companies think differently and create effective marketing strategies. We discussed how digital marketing has become commoditized, with companies investing in various platforms without seeing significant results. Reggie emphasized the importanc

In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.  ------------- Marketing Technology Podcast by The Marketing Guys and the Marketing Technology Podcast ------------- B2B tech marketing has seen significant changes due to increasing touch-points and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influence's within the buying committee. This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. Reggie talks about how, Digita

Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics, and tips to help your business grow and succeed. .https://soundcloud.com/marketimpact/transforming-your-digital-marketing-experience-reggie-james

The Stock Day Podcast welcomed Digital Brand Media & Marketing Group, Inc.(DBMM)(“the Company”), the parent company of Digital Clarity, a 100% owned operating subsidiary. Director, COO and Senior Vice President of Marketing, Reggie James, joined Stock Day host Everett Jolly. 

Predictions for 2023

As we head into the festive part of December 2022, in this final 3 part series of B2B Marketing, it is a good time to look at some predictions for 2023. 

Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.

B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all. Will it blend services together to take on Salesforce? B2B is a big market – people are realizing this. Think TikTok – which is  eating LinkedIn’s market share The pandemic happened – B2B buyers are happy to bypass sales and buy direct. People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Personas Human to human Go to market Strategy B2B Content that resonates Dark Social & Attribution Remember, we need to: “Create conversation not conversion”.

An overview of what’s to come.

A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd.  A sad day as it come a few months after my own mother passed away.  An end of an era and a new era begins with Charles 3rd.  The Queen is dead. Long live the King.  #godsavethequeen #thequeen #rip 

Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise's own words, " Bringing the joy associated with cooking and community whilst empowering your health journey with simple, easily accessible lifestyle hacks". This is episode is a fireside chat where talk free-form about how and why there is a need for Health Coach Kitchen in today's world and how the concept took off. Enjoy the podcast and links below. Health Coach Kitchen Website: https://www.healthcoachkitchen.co.uk/ Instagram: https://www.instagram.com/health_coach_kitchen/ Charise Garcia LinkedIn:  https://www.linkedin.com/in/charise-garcia-a351931b0/

We've passed the halfway point of 2022. The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..."  This number is up on the previous year and is more than likely to grow. These are 'closed' deals. Not inquiries, prospects, or marketing qualified leads (MQLs). Though this number may surprise a few, Google has been saying this for years through their search data, that over half of B2B buyers make up their minds before talking to a company. Sources: Reggie James original post https://www.linkedin.com/pulse/doubling-down-content-2022-reggie-james McKinsey B2B Omnichannel https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/b2b-sales-omnichannel-everywhere-every-time LinkedIn Global State of Sales 2022 Report https://business.linkedin.com/sales-solutions/the-state-of-sales-2022-report Marketing Week https://www.marketingweek.com T

It’s August 2022. A month of huge change - locally and around the world. Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already. With all this going on, how do company directors, CEOs and Marketing teams, navigate this uncertain future. Today’s episode looks to touch briefly on what can be done and what one shouldn’t do. Some ideas are: - [ ] Review where you are - [ ] Double down on content - [ ] Focus on ‘brand’ - [ ] Create rich digital assets that cut through the noise. Enjoy the episode. Links: Contact me: @digitalclarity LinkedIn: https://uk.linkedin.com/in/reggiejames Black Swan Theory: https://en.m.wikipedia.org/wiki/Black_swan_theory #digitalmarketing #b2bmarketing #abm #reggiejames #digitalclarity #digitalstrategy #perspectives

Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need

Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.

A story about the passing of my mother Helen James.

A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.

Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.