Inside Independent Publishing (with Ibpa)

Matt Kurtis, VP of Sales & Marketing for Ware-Pak LLC, explains how book-fulfillment services (pick, pack, ship) can help publishers manage new logistical challenges, save money, and become more efficient. Highlights include: How is a fulfillment service different from a distributor, from a wholesaler? What does the term “3PL” refer to? What kind of publisher benefits the most from a fulfillment service? At what stage of your company’s growth should you contact a fulfillment company? What kinds of benefits does a fulfillment company offer? How are publishers charged for services? The very important difference between activity-based and percentage-based chargebacks Transitioning from in-house to outsource fulfillment, and why it might make sense (key point: you transfer your fixed costs to variable costs) How do you know if you should choose fulfillment vs full-service distribution (i.e., a distributor that offers sales and marketing support) does digitalization threaten the future of physical shipments (