Launch

Saying “It’s like Harry Potter” is a useful way to describe a book, but He-Who-Must-Not-Be-Named should absolutely not be named in children’s publishing. Like Facebook or Instagram, it’s the unicorn that warps the industry, and “sets impossible expectations,” according to editor Connie Hsu.Most middle-grade fantasy series are duds, so not only might Arlo Finch not become Harry Potter, it might not become anything at all.To hear more episodes, listen exclusively with Wondery+. Join Wondery+ for this and more exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/mT4GXWxqdabThank you to our sponsors:Squarespace - Use the offer code LAUNCH at checkout when you are ready to launch your website at: www.squarespace.comLinkedin - Get a $50 credit toward your first job posting when you visit them here: www.LinkedIn.com/LaunchDollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollar