Project Louder Than

Creativity is the use of imaginative strategies to build something new or to tackle an existing problem. Creativity is a blanket word we use for altering our standard perspective in order to observe the consequences of our processes. Where does the “mojo” come from? The spark? The muse? The magic? What is it that fuels humanity’s aspiration to construct, design or discover? Why do we create? These are all questions that arise when we ask why humans pursue creativity.