Consuming The Craft

Chall Gray is the founder of three companies with experience in hospitality, real estate, and entrepreneurship. His Slings & Arrows Consulting bar projects have been featured in The Wall Street Journal, The New York Times, the Whiskey Advocate, and more. Chall is the co-owner and Booze Jockey of the acclaimed local bar, Little Jumbo in Asheville, NC, and the author of The Cocktail Bar: Notes for an Owner & Operator, covering everything from choosing an initial bar concept to the day-to-day business operations of running a bar.