Consuming The Craft

Mike Roberts used to hate beer while he was in university. It wasn’t until he had a taste of pilsner during a visit to Prague that he had an epiphany: the drink tasted phenomenal, and Mike knew he fell in love. Fast forward to today, and Mike serves as the Craft Solutions Facilitator at Cru Brewing Systems and boasts 15 years of brewing experience. Before joining Cru Brewing Systems, Mike worked with several other companies, including Old Yale Brewing in Canada and Mountain Goat Beer in Australia—two companies that saw rapid growth during Mike’s stint with them.Mike joins me today to describe the brewing systems solution Cru offers and share how he fell in love with pilsen, despite hating beer while he was in university. He explains how the science, chemistry, and nuance behind brewing keep you interested and learning forever. He also highlights why craft lager is a test of a brewer’s skills and underscores why feedback plays an important role in the industry.This week on Consuming the Craft:●      Cru Brewin