Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:https://moz.com/https://ahrefs.com/https://www.clearscope.io/https://surferseo.com/https://www.marketmuse.com/https://hemingwayapp.com/CONNECT WITH JAMES/CODELESS:james@codeless.iohttps://codeless.io/https://www.linkedin.com/in/james-scherer-94709830/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVi