Internet Marketing: Insider Tips And Advice For Online Marketing

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Synopsis

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White

Episodes

  • #550 Our Journey  Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility

    #550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility

    21/05/2020 Duration: 53min

    Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personalities in marketingEnsuring we're covering the topics that YOU want coveredBringing you a wealth of insider tips and advice from our team at SiteVisibilityExperimenting with podcast lengths and formats so you're getting the information you want in the way that you want itI think we're long overdue some updated intro music. What do you think?Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in

  • #549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

    #549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

    14/05/2020 Duration: 15min

    This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/  See acast.com/privacy for privacy and opt-out information.

  • #548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

    #548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

    07/05/2020 Duration: 12min

    In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/company/crimtanhttps://www.instagram.com/crimtan_global/See ya next week!  See acast.com/privacy for privacy and opt-out information.

  • #547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications

    #547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications

    30/04/2020 Duration: 17min

    In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience engagement at this timeYou can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.  See acast.com/privacy for privacy and opt-out information.

  • #456 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media

    #456 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media

    23/04/2020 Duration: 18min

    In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing will dominate in 2020As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.You can connect with Jeremy via:Spartan Media: https://spartanmedia.com/Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauffJeremy's Twitter: https://twitter.com/jeremyknauff?lang=enOr catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/ For information regarding your data privacy, visit acast.com/privacy

  • #545 Social Media Strategy Tips for 2020: Interview with Carlos Gil

    #545 Social Media Strategy Tips for 2020: Interview with Carlos Gil

    16/04/2020 Duration: 21min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like t

  • #544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund

    #544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund

    09/04/2020 Duration: 12min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce businesses can do today to survive and thrive during lockdown and social distancingFredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.You can help out and visit it here: https://corona-help.uk/If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here. For inf

  • #543 How to Grow Your YouTube Subscribers: Interview with Brian Dean

    #543 How to Grow Your YouTube Subscribers: Interview with Brian Dean

    02/04/2020 Duration: 17min

    On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers. On the show you'll learn: Why your branding and positioning on YouTube can help you to stand outBrian's tips for making the most out of your video introsHow you can optimise your YouTube videos for SEOWhy it's important to look for keywords with low competition and try to optimise for those How you can get more subscribers to your channelPlus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers. Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.  For information regarding your data privacy, visit acast.com/privacy

  • #542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

    #542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

    26/03/2020 Duration: 24min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather

  • #541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard

    #541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard

    19/03/2020 Duration: 20min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand. On the show you'll learn: Why 2020 is the year of the brand SERPWhy Google is your new business card and what that means for you How you can influence your brand search engine page results and make it positive, accurate and convincingHow you can shape the anatomy of the SERPs and make yours sexy!Why your brands SERP is an important part of the sales funnelPlus, Jason provides his top tip when it comes to brand SERPs. If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

  • #540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz

    #540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz

    12/03/2020 Duration: 18min

    On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategyPlus, Eli provides his top tip for the audience. If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

  • #539 Using Google Tag Manager for Schema: Interview with Paul Lovell

    #539 Using Google Tag Manager for Schema: Interview with Paul Lovell

    05/03/2020 Duration: 17min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager. On the show you'll learn:How you can use Schema without the need for developersHow you can use Product Schema via Google Tag ManagerPaul's top tip when it comes to testing schema within GTMOther useful Google Tag Manager functionalitiesPlus, Paul provides his top tip for the audience.If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here. For information regarding your data privacy, visit acast.com/privacy

  • #538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist

    #538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist

    27/02/2020 Duration: 19min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online. On the show you'll learn: Why you should be optimising towards digital marketing based conversion goals rather then profit based business goalsWhy you need to concentrate on your landing pages and sales processes rather than just adsWhy changing your offer can be the best conversion tests that you can run  How you can use data segmentation campaigns for success Why it's important to use data to get as granular as possible (without going over the top!)Plus, Adam provides his top tip for the audience when it comes to using data to sell online. If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

  • #537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

    #537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

    20/02/2020 Duration: 17min

    On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. On the show you’ll learn:What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the futurePlus, Martha provides her top tip/key takeaway for the audience.If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here. For information regarding your data privacy, visit acast.com/privacy

  • #536 Advertising, Automation  Smart Shopping: Interview with Kirk Williams

    #536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

    13/02/2020 Duration: 28min

    On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users Plus, Kirk provides his top tip for the audience. If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

  • #535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

    #535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

    06/02/2020 Duration: 23min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. On the show you'll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success Plus, Rob provides his top tip for the audience. You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.  For information regarding your data privacy, visit acast.com/privacy

  • #534 How To Digitise Word Of Mouth Using Consumer Generated Content  Community Marketing

    #534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

    30/01/2020 Duration: 20min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.On the show you'll learn: What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community marketing works for brands & how it differs from influencer marketingPlus, Toby provides his top tip/key takeaway for the audience.  For information regarding your data privacy, visit acast.com/privacy

  • #533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

    #533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

    23/01/2020 Duration: 23min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. On the show you'll learn: How you can link your automation tools together through API'sWhy you should consider using IFTTT Why data is extremely important when it comes to automation and PR Why quality matters when it comes to SEO Why one link from a high quality site is much better than 100 links from smaller sitesThe state of content marketing today and where it's headed in 2020Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here For information regarding your data privacy, visit acast.com/privacy

  • #532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

    #532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

    16/01/2020 Duration: 21min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. On the show you'll learn: What direct response videos areThe main types of video used in promotion and marketing How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketingThe main keys to success in video marketingHow factoids at the beginning of your video can improve your video performanceWhy authenticity is more important than the production value when it comes to video marketinPlus, Rick provides his top tip for the audience when it comes to video marketing. If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy

  • #531 The Social Media Landscape in 2020: Interview with Lachlan Kirkwood

    #531 The Social Media Landscape in 2020: Interview with Lachlan Kirkwood

    09/01/2020 Duration: 19min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.On the show you'll learn: A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulationsWhy the rise of TickTok should be in your 2020 plans Why digital marketers should care about personal branding in 2020How you can get started with building your personal brand and the channels you should prioritiseWhat the future of work for digital marketers might look likePlus, Lachlan provides his top tip for the audience. If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.  For information regarding your data privacy, visit acast.com/privacy

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