Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.EXCLUSIVE LISTENER GIFTSRobert is giving 3 free resources for listeners of this podcast.Hit creativeagencysuccess.com/sitevisibility where you’ll find:A link to download Robert’s book, ‘The Practical Agency’A guide to creating Capabilities PresentationsThe opportunity to book in an Agency Profitability Accelerator callReferenced in this episode:[Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q[Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2nConnect w/ Robert/Creative Agency Successcreativeagencysuccess.com/sitevisibilityConnect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibil

In this episode we’re joined by our former host, Kelvin Newman.Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.…and it’s about to get even bigger.Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.COMPETITIONKelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.To enter, email Kelvin at kelvin@

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.In this episode we discuss:The benefits of adopting video recording tools like LoomMotivations behind his upcoming book, ‘Scaling’The duality of lifeHow to relax before going on cameraPractising vs. publishingWhat is screen presence?Referenced in this episode:https://www.loom.com/https://www.8figurefirm.com/[Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw[Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters[Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ[Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y[Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8iConnect w/ Armando/Leduc Entertainment:https://www.leducentertainment.com/https://www.youtube.com/user/sketchycharactersCo

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013. In the episode we discuss:The concept of mentorship vs. asynchronous mentorshipThe benefits of hiring pirates vs. romanticsWhat’s not taught in business school?Creating your own roadblocks to force reevaluation of your products and servicesImmersing yourself in industry research to accelerate your growthFunctionality that’s been critical to the reliability of GreenPal’s platformReferenced in this episode:[Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz[Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35[Book] The Lean Startu

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.Referenced in this episode:https://bitly.com/https://bitly.com/pages/products/qr-codeshttps://tinyurl.com/https://short.io/https://qrfy.com/https://uqr.me/https://apps.shopify.com/coupon-detectivehttps://apps.shopify.com/promopirateshttps://apps.shopify.com/cleancarthttps://www.capterra.co.uk/https://www.g2.com/Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityIf you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.In the episode we discuss:How to create a culture that embraces changeHow to approach challenging conversations with a business partnerHow to respond when in receipt of feedbackHow to embrace creativity in businessThe importance of giving your people time to thinkConnect with Claire, Phil & Corporate Punk:https://corporatepunk.com/Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.In the episode we discuss:What is a Fractional CMO?When are the primary benefits of hiring a Fractional CMO?What skills make for a successful Fractional CMO?When is the right time to hire a Fractional CMO?Connect with Aimee/Bandwidth Strategy:bandwidthstrategy.comaimee@bandwidthstrategy.comhttps://www.linkedin.com/in/aimeehschusterConnect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibility_https://www.yo

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.Referenced in this episode:https://alitu.com/https://www.remastermedia.com/https://bouncecast.app/https://www.castmagic.io/https://www.chopcast.io/https://www.clipgen.io/https://choppity.com/https://www.microsoft.com/en-us/microsoft-365/clipchamphttps://www.headliner.app/If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses:What technology is encompassed within web 3.0?How to get start learning about web 3.0 platformsExamples of how brands are integrating web 3.0 within their marketing Referenced on this episode:https://decentraland.org/https://www.playbook.com/ https://academy.binance.com/enhttps://www.reddit.com/r/CryptoCurrency/https://www.reddit.com/r/CryptoMoonShots/https://www.coinbase.com/learnhttps://superrare.com/https://rarible.com/ https://veefriends.com/https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh  CONNECT WITH LITERAL HUMANS/WILLIAM:https://literalhumans.com/https://www.linkedin.com/in/william-gadsby-peet/  CONNECT WITH SCOTT:https://www.linkedin.co

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.comIf you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.They couldn't answer.This made me nervous.It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.Marketing agencies can cover a lot of ground, but what can't they do?That's what I talk about in this episode.If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.Email grow@sitevisibility.com or Tweet us @SiteVisibility.Or do something to us on Threads. Someone's got to. Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.  In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/https://www.folly-farm.co.uk/https://www.canva.com/https://academy.brightlocal.com/  CONNECT w/ Claire/BrightLocalhttps://www.clairecarlilemarketing.com/https://twitter.com/clairecarlilehttps://www.brightlocal.com/ CONNECT w/ Scott:https://www.linkedin.com/in/scottcolenutt/  CONNECT w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibility grow@sitevisibility.com  For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisib

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.*A Request* If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.Referenced in this episode:Google Business Profile: https://www.google.com/intl/en_uk/business/Google Business Profile customer support email: googlebusinessprofile-support[at]google.com Connect w/ Scott:https://uk.linkedin.com/in/scottcolenuttConnect w/ SiteVisibility:https://ww

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.You’ll learn:Why podcasts should be utilising and investing in videoHow YouTube has changed people’s TV habitsWhy audio podcasts will always have their placeHow the barrier to entry with podcasting has reduced significantly in recent yearsSome of the latest innovations in podcast advertisingWhy you might want to consider podcast trailersMENTIONED ON THE SHOW:Ian Forrester - https://uk.linkedin.com/in/cubicgardenAndrew Gold - https://uk.linkedin.com/in/andrewgold07Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/Will Njobvu - https://www.linkedin.com/in/william-njobvu/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.c

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: ·      What Addressable TV is·      The requirements for businesses to use AdSmart ·      Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available ·      Why it’s important to test and learn with your ads and budget ·      Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever ·      Some of the common myths about modern TV advertising and why they aren’t true ·      Which sectors are most successful when it comes to modern TV ads·     

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.In this episode they answer:What were the hot topics at brightonSEO?Which talks inspired them?Which exhibitor attracted the biggest crowds?What new tools did they learn about?What was their #1 key takeaway?Referenced in this episode:brightonseo.comhttps://openai.com/blog/chatgptGreeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seohttps://www.brightlocal.com/https://www.uklin

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.  In this episode, Scott discusses:The current status of ChatGPT and GPT4The differences between ChatGPT, Bard and AI content production toolsCan content created using ChatGPT be successful in organic search?How copywriters and content producers can be successful in the futureWhat is the new 'minimum bar' for content?How ChatGPT impacts organic searchReferenced in this episode:https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/https://developers.google.com/search/blog/2023/02/google-search-and-ai-contenthttps://www.bing.com/create https://bard.google.com/https://www.bing.com/GA4: If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in t

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).As one of our partners, we’re extremely excited to have recorded this show with Darren!Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.Book in for a free audit by the amazing Darren Teague here. Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.  In this episode we discuss:Do brands have to have dedicated email marketers to be successful w