Consuming The Craft

As a young man, Kevin Sondey followed The Grateful Dead's rock band to learn about music and himself. The Grateful Dead not only provided him with great music—but also introduced him to craft brews. Kevin is a stalwart of the craft beverage industry, having worked in several market niches, from distilling and brewing to kombucha and ginger beer; as the Production Manager of Ginger's Revenge, Kevin focused on supporting his team in efficiently creating quality products.Kevin joins me today to share how The Grateful Dead introduced him to the world of craft brewing and the journey that followed. He shares his professional background and experience in brewing. We also discussed his break from the brewing industry and how working as a credentialed therapist in behavioral health served him in leadership roles. He also describes his experience working with a kombucha company and discusses his current work at Ginger's Revenge.This week on Consuming the Craft:●      The micro-brewery boom of the 90s and how following