Consuming The Craft

Sara Stender Delaney came to the Craft Beverage Institute of the Southeast at A-B Tech with a vision—an idea she wanted to morph and mold into something new: draft tea. A working mother in Asheville, Sara wanted more fun, healthy, nonalcoholic options in the Beer City. Since then, she has put her skills, passion, and determination into creating Sarilla, an award-winning nonalcoholic beverage available in cans and kegs and made with organic, fair-trade Rwandan tea. Sara is also the founder of Africa Healing Exchange, a nonprofit organization that helps survivors of the Rwandan Genocide heal from trauma.Sara joins me today to share her ‘purpose first, products second’ vision and her mission to make a positive impact on the world through Sarilla. She describes how the Sarilla brand and team have grown. She explains why she checks for an area’s water pH before moving into a new facility. She discusses her hopes to show other entrepreneurs how to make a positive change in people's lives while growing a brand. She