Consuming The Craft

Dan McConnell is the owner of McConnell Farms, a family-owned farm based in Henderson County, North Carolina. Since its establishment in the 1940s, McConnell Farms has grown and produced a wide variety of crops and livestock. Today, the farm primarily focuses on growing row crops such as strawberries, blackberries, and corn as well as fruit trees. Dan holds a Bachelor’s degree in Horticulture with a special focus on Fruits and Vegetables from North Carolina State University. McConnell Farms is one of our generous donors of fresh-pressed cider that allows our students to learn hands-on how to ferment and develop great-tasting brandy and other adult beverages. Dan joins me for today’s Booze Clues segment and discusses why life’s too short to drink bad brandy. We discuss how consumers can change the flavor profile of various wines and brandies by adding a fruit juice ice cube to their beverage. Dan explains the “variety trials” at his farm and how they are creating new heirloom fruits for consumers. We also disc