Truffles And Vines

Have you every hired a professional agency design to develop your branding? It is not just your logo but everything about your business, from colour palates to uniforms and highly important. In this interview I chat with Gavin Knox-Grant, from Cape Town in South Africa on it's importance and why a logo design can cost $1m.

Would you like to get more leads for your business? Are you fed up with reaching out to prospective clients and not receiving a reply? Then Dave Holloways Wonder Leads may just be the answer for you.   I recently received his book Wonder Leads (order from Amazon - https://amzn.to/3cIIDiy and loved the concept behind it. Essentially when contacting potential clients you create a very short film to make a personal greeting. There is no selling at this stage  - just creating a film to get a higher response rate. The book details how to do this from the equipment needed to filming  and presentation tips in a step by step guide. There is a simple process to follow to achieve the best results which is really easy to do.

In this interview I chat with Alina Bassi, the founder of Kleiderly, who is based in Berlin. Having completed a chemical engineering degree Alina worked for multi-nationals before developing a Patent Pending process to repurpose clothing items to give them a new life as a totally different product. This might be as a security tag or clothes hanger, but the possibilities are seemingly endless.   One fact on www.kleiderly.com states that 87% of all clothing waste ends up in landfill or is burned in incinerators which produces the same amount of carbon dioxide as one individual taking 6 billion return flights from Berlin to Australia, per year!   That is quite alarming and goes to prove that not only is Alina's idea much needed but also essential to help combat waste.

In this interview I chat with entrepreneur Emma Robinson, a partner in Red Diamond about beating a pay gap and employee well being.

Stefanie Hopkins is the founder and managing director of Faith Public Relations with over 15 years of PR and marketing experience. Her career has included working on behalf of clients such as Bentley when she was at  McCann Erikson and the recipient of various awards including Forward Ladies SME Emerging, Yorkshire Women of Achievement and 42 under 42.   PR is part of your social media marketing and influencer marketing strategy so important to understand so know how to get free publicity.

In this interview I chat with Sarah Valentine-Bull about business efficiency and increasing productivity. Sarah is the founder of Propolis Process Solutions having formerly had a hugely impressive corporate career in the NHS and Banking sectors.

In this interview Leor Franks discusses how his marketing process, the Favourability Journey works. Leor has worked in professional services all his working life, heading up marketing and business development teams at major firms. Through this time he has formulated a marketing blueprint that forms the basis of his marketing which he has called The Favourability Journey. It is a fascinating interview that I am sure will prove beneficial to smaller business owners looking to develop their marketing strategy and create a business winning campaign.

Hiring your first members of staff can be a daunting prospect, but then looking after them and complying with the law even harder. In this interview I chat with Nicky Jolley from www.hr2day.co.uk about HR and outsourcing to a company like hers can prove to be very beneficial.  If you would like to know what is HR and the what is the roles of human resources then this interview will help you grow your business.

As your business grows you may consider the immensely popular practice of business process outsourcing. Martin Andersons company, Lemon Business Solutions, handles over 2m calls a year plus emails and chatbots. They integrate with your own software or with CRMs and other systems such as Genesys, Cloudfm, Concerto, Sage, Salesforce and Verisae. In their own words they help you to streamline processes, save time, reduce costs, remove tedious operations and improve productivity. The company is UKAS certified for ISO9001 and ISO27001 and also work to ISO22301 standards for business continuity, It is not just a reception service though - they really get to know your company through a dedicated account manager and offer a wide range of services from handling inbound sales calls, building your CRM to providing technical support on your products. It also means if working from home with a family you always present how professional you are with no kids or dogs barking in the background. Something I

Running a successful business is as much of a thought process as it is the actual work. I chat with Glenn O'Grady, the Co-Chairman of Guidesmiths.com about growing to become a multi-million pound business understanding how successful business people think.   Glenn and his business partner Felipe have built up www.guidesmiths.com to be a software development company that counts household names amongst it's clients. Having started the business in 2014 and seen rapid growth Glenn is in an ideal position to offer advice to you on how to run your business.

If you run a small business and would like to improve your digital marketing then this interview will help you. I chat with Kris Britton of www.kaybe.co.uk on all aspects of digital marketing and how to do it effectively.

Do you struggle with marketing and the thought process behind it? Are you not sure where to start with marketing? In this film we chat with Garry Lee who offers some of the best marketing advice we have heard in terms of thought process and planning. This is genuinely a film that you need to watch.

Narcis Balalau is a serial investor in StartUps. In this interview I chat with him about how businesses can prepare to raise finance from investors.   Raising finance when a start up can be one of the hardest aspects to accomplish, they are up against countless others trying to get money to start or grow with only a limited amount of investors. This interview provides an insightful look into some of the things investors look for in Entrepreneurs alongside general business advice.

As your business grows you may consider the immensely popular practice of outsourcing. Martin Andersons company Lemon handles over 2m calls a year plus emails etc. It is not just a reception service though - they really get to know your company and offer a wide range of services from handling inbound sales calls, building your CRM to technical support on your products.   In a growing company it can really aid your business by freeing up staff time to focus on other tasks. It also means if working from home with a family you always present how professional you are with no kids or dogs barking in the background.

In this interview Leor Franks discusses how his marketing process, the Favourability Journey works. Leor has worked in professional services all his working life, heading up marketing and business development teams at major firms. Through this time he has formulated a marketing blueprint that forms the basis of his marketing which he has called The Favourability Journey. It is a fascinating interview that I am sure will prove beneficial to smaller business owners looking to develop their marketing strategy and create a business winning campaign. #app #appcreation #smallbusiness #smallbusinesstips #entrepreneur #marketing #sales #business #businessadvice #businesspodcast

Getting Start Up Funding for your business can be difficult especially in the current pandemic. The banks are not eager to lend so what can you do to prepare your application? If you are in the UK and have a business start up from home this will be ideal for you. #app #appcreation #smallbusiness #smallbusinesstips #entrepreneur #marketing #sales #business #businessadvice #businesspodcast

Are you confused by some of the financial terms you hear like EBITDA and want to know what is the difference between a balance sheet and Management Accounts? Then this podcast is for you.

ANALYTICS EDIT VIDEO In this film I speak with Michael Stubbings, the MD of Crate Brewery in Hackney Wick, London. We discuss what businesses can do to survive during this coronavirus pandemic, vertical integrations, hiring the right staff and his top 3 pieces of advice for small businesses. #app #appcreation #smallbusiness #smallbusinesstips #entrepreneur #marketing #sales #business #businessadvice #businesspodcast

How to Get Press Coverage for Your Startup?  Getting your small business mentioned in the local and national press is a great way to gain exposure and potentially new business. But certainly cannot guarantee to get any new sales. From personal experience, I published an award winning book on the food of Jersey (Channel Islands) which received a double page spread in the Islands main newspaper. It did not generate any sales at all. On the other hand, I have been mentioned in articles and the phone has rung off the hook. There simply is no way of knowing but you have to create the opportunity for it to work. Here are my top tips for getting coverage. #app #appcreation #smallbusiness #smallbusinesstips #entrepreneur #marketing #sales #business #businessadvice #businesspodcast

In this interview I chat with Bradley Gough about creating the Groubook App with no previous experience and pivoted due to the pandemic. We also discuss business strategy with some seriously good knowledge to help you grow your business. #app #appcreation #smallbusiness #smallbusinesstips #entrepreneur #marketing #sales #business #businessadvice #businesspodcast