Internet Marketing: Insider Tips And Advice For Online Marketing

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!On the show you’ll learn:Why email marketing isn’t deadWhy email marketing is a great way to build traffic to your siteWhy it might be time to scrub your email listWhy podcasting analytics is a tricky subjectWhy Neil believes Libsyn provides the best podcast analytics dataNeil's predicitions for where SEO is headed Plus Neil provides his top tip/key takeaway for the audience.CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.  In the episode we discuss:Why failure is needed to succeedThe role of mentors have in understanding failureDealing with the pressure of perfectionism Questions to ask yourself when you experience failureThe balance of high tech, high trust and high touch REFERENCED ON THIS EPISODE:[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7 [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj  CONNECT WITH TODD:https://toddduncan.com/https://www.linkedin.com/in/toddduncanofficial/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.co

In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss:How Jon built his first technology product in the events industryHow event technology needs changed because of the pandemicHow businesses are gamifying events to encouraging attendee engagementHow Accelevents priortise product feature rolloutsChanging skills needs for event organisersHow success metrics differ for virtual and in-person events CONNECT WITH JON/ACCELEVENTShttps://www.linkedin.com/in/jkazarian/https://www.accelevents.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback,

In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.In the episode we discuss:How communication was managed across 300 employees during the first weeks of invasions on UkraineHow they ensure that employees have psychological supportHow they keep communication clear and consistent across employeesHow communication with clients, colleagues and partners has changedThe financial impact the war has had on NetpeakChanges to Netpeak's business modelHow employee self-development has been impactedCONNECT WITH NETPEAK, VLAD OR DMITRII:partners@netpeak.nethttps://netpeak.net/https://netpeaksoftware.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/h

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different about SEO for SaaS companies in comparison to other industries?What's better than focusing on marketing your product's features?6 key factors in producing effective topic clustersREFERENCED ON THIS EPISODE:https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/  CONNECT WITH GEORGE/MINUTTIA:https://minuttia.com/https://www.

In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.In this episode we discuss:Being mindful of the pressure that customers feel when talking to salespeopleWhy Human Businesses WinUsing email to provide additional value for customersInspiration that salespeople can take from GaryVeeRESOURCES[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0ICONNECT WITH CHRIS:https://www.theconversioncode.com/https://www.instagram.com/chris

In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss:How The Raptor Group attracted the interest of brands including Deliveroo. Uber and TinderHow to effectively work with student ambassadorsHow student nightclub promotions have evolved since 2017How protective are US 'disruptors' of their brand when entering the UK market?Is a brand purpose more important than utility?CONNECT WITH DAVE/THE RAPTOR GROUP:https://raptor-london.co.uk/david@raptor-london.co.ukhttps://www.linkedin.com/in/davidburgman/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.face

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise your efforts on topics that communities care aboutHow does Wix prompt feedback from the SEO community?CONNECT WITH MORDY/WIX:https://twitter.com/MordyObersteinhttps://www.linkedin.com/in/mordy-oberstein-12551715/https://www.wix.com/https://www.wix.com/seo/learnCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityh

In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss:The characteristics that Rin looks for when hiring copywritersWhy listening skills provide a great foundation for expert copywritingThe difference between content optimisation and copywritingWhat is 'quality content'?How to measure the impact of copywritingCONNECT WITH RIN:https://www.rin-hamburgh.co.uk/https://www.linkedin.com/in/rinhamburgh/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:https://moz.com/https://ahrefs.com/https://www.clearscope.io/https://surferseo.com/https://www.marketmuse.com/https://hemingwayapp.com/CONNECT WITH JAMES/CODELESS:james@codeless.iohttps://codeless.io/https://www.linkedin.com/in/james-scherer-94709830/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVi

In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.In the episode we discuss:The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFWHow big data is influencing the fashion industryWhat marketing metrics do fashion brands care about?How important is traditional media placements for luxury brands?Using the 'voices' framework to drive a strategic approach to your influencer marketingHow can luxury fashion brands successfully work with micro influencers?Why marketers should study Dior's approach to influencer marketingWhy it can pay to provide influencers with unique experiences instead of just feesReferenced on this episode:[Report] The State of Influencer Marketing 20

In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.In this episode we discuss:Is creativity impacted by remote podcasting?What can we learn from LA comedy podcasts?What impacts the cost of podcasting?The benefits of series based podcastingNiall's favourite examples of podcast formats and conceptsReferenced on this episode:Ninetwentynine by Fiverr: https://open.spotify.com/show/5O5iB7VAgEc3oqYzeGDhlahttps://www.matchmaker.fm/https://radio.co/https://www.podcast.co/https://www.adam-buxton.co.uk/podcastshttps://www.johnrobins.com/podcasts/https://pod.co/deep-divehttps://play.acast.com/s/blindboyhttps://podcasts.apple.com/gb/podcast/elis-james-and-john-robins/id1465290044https://mrkimnoble.com/futile-attempts-podcast/https://podcasts.apple.com/gb/podcast/deep-roots/id1533593077https://www.thecinemile

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.  In this episode we discuss:How Sprout Social create their annual Index ReportWhat are the preferred methods of customer service communication in the UK & Ireland?Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?Are businesses asking too much of social media managers?Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?Referenced on this episode:The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/ CONNECT WITH CAT/SPROUT SOCIAL:https://sproutsocial.com/https

In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT*Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss:Seeking closure and not the closeThe two most important skills required in modern sales rolesWhere automation should and shouldn't be used in salesHow to surface authenticity in automated emails Referenced on this episode:https://ontraport.com/https://www.pipedrive.com/https://www.close.com/https://circle.so/CONNECT WITH KEVIN:https://www.linkedin.com/in/kevinesnow/https://www.time-on-target.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibili

In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having a feedback buddyPrinciples to apply for successful storytelling in businessReferenced on this episode:[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWYCONNECT WITH ANDREAS:https://www.linkedin.com/in/andreas-loizou-66b68644/https://margatebookie.com/https://twitter.com/margatebookieCONNECT WITH SCOTT:scot

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss:How Skyler's background in computer science shaped his approach to topic clusteringWhat are the benefits of topic clustering?What's the role of a content strategist with respect to topic clustering?The biggest obstacle when scaling content strategyHow to approach keyword research for emerging topics, trends or new industriesReferenced on this episode:https://blog.hubspot.com/marketing/topic-clusters-seo https://superpath.co/ https://ahrefs.com CONNECT WITH SKYLER:https://www.linkedin.com/in/skylerreeves/https://ardentgrowth.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.  In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)Referenced on this episode:Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0rVerizon

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.  Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O frameworkReferenced on this episode:Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: ht

In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.In this episode, we discuss:The impact that working from home has on comraderyWhat can contribute to lower energy levels when working from home?How journaling helps with productivityOvercoming the fear of saying 'no' to peopleReferenced on this episode:[Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb[Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb  CONNECT WITH MIKE:https://www.facebook.com/SlackOffAtHome/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/Site

In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.In this episode, we discuss:Can overpreparation can kill a good story?How to use silence to your advantage in interviewsQuestions that help surface a guest's best storiesHow long does it take before the true benefits of podcasting start to pay off?How to gain trust from listenersReferenced on this episode:https://krisp.ai/https://www.noagendashow.net/https://www.jumblethink.com/podcast[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/CONNECT WITH JEREMY/COMMAND YOUR BRAND:https://www.jeremyryanslate.com/https://commandyourbrand.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comh